• “Winning thousands of

battles is not the acme of

skill. Winning without fighting
is the acme skill.”
• At the end of the
lecture, students
will be able to –

– define CMO using our own words;

– understand CMO categories,
– compare and contrast CMO pillars and its
program components.
• Definition
• Pillars of Civil Military Operations

- Information Support Affairs

- Civil Affairs
- Public Affairs
• Tried of CMO
• …planned activities undertaken
independently or in coordination with
civilian entities…
• in support to the
accomplishment of the
AFP mission.
• Information Support Affairs
• Civil Affairs
• Public Affairs
• Information Support Affairs
Weaken the enemy’s will to resist, will
to fight and establish psychological
barrier.

[either directly or indirectly - through

key communicators]
• Civil Affairs
To win the hearts and minds of the people
and build alliances.
• Public Affairs
To inform the public and shape positive pubic
opinion.
 ENEMY

N
IO
AT ISA

AC
IC

TI
UN

ON
M

CMO
M

Public Civil
CO

Affairs Affairs

PUBLIC/ RELATIONSHIP CIVIL

COMMUNITY AUTHORITIES
 ENEMY

Tips:
Target Audience
ISA

CMO
Public Civil
Affairs Affairs

PUBLIC/ PUBLIC, CIVIL

COMMUNITY AUTHORITIES,
NGOs,LGUs
 ENEMY

Sides: Types of
work to be done

N
IO
ISA

AC
AT

TI
RM

ON
FO

CMO
IN

Public Civil
Affairs Affairs

PUBLIC/ RELATION PUBLIC, CIVIL

COMMUNITY AUTHORITIES,
NGOs,LGUs
 ENEMY

ds

De
N
or

ed
IO
W
ISA

AC
AT

TI Ci
Counter Propaganda
M

O N v ic A
OR

CMO
fo
F
In
IN

Public Civil
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION PUBLIC, CIVIL

COMMUNITY AUTHORITIES, NGOs,
LGUs
• PUBLIC AFFAIRS (PA)
– a CMO pillar that conducts information-
related activities directed to the public
– conducted to promote the organization’s
objectives
– designed to gain the
peoples’ trust,
support and
confidence to the AFP
• Public Information
– conducts information
activities directed to the
public to ensure a clear,
accurate, and timely
dissemination of information

• Community Relations
– establishes and maintains working
relationship between the military and
the communities through active
participation in community affairs.
 Activities of PI:
 Press releases
 Media appearances
 Press conferences
 AFP information campaign
 Public symposiums
 Face-to-face dialogues
 Audio-Visual displays
• Community Relations

– establishes and maintains

working relationship
between the military and the
communities through active
participation in community
affairs.
 ACTIVITIES OF COMREL

 Military participation
in community assemblies
and dialogues;
 Community participation
in military- initiated community activities;
and
 Production of information materials to
promote the organization’s objectives
 ENEMY

ds

De
N
or

ed
IO
W

s
PsyOps

AC
AT

TI Ci
Counter Propaganda
M

O N v ic A
OR

CMO
fo
F
In
IN

Public Civil
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION PUBLIC, CIVIL

COMMUNITY AUTHORITIES, NGOs,
LGUs
• CIVIL AFFAIRS (CA)
– a CMO pillar that
promotes public trust to
gain popular support…
– ...wins peoples’ hearts and minds;
– …gains peoples’ willing cooperation,
support and confidence;
– …induces peoples’ active participation
in the attainment of military objectives
and national goals.
• Civil Relations (CIVREL)
– promotes cooperation and collaboration
between the military and civilian
organizations
• Civic Action (CIVAC)
– military-initiated
activities with
developmental and
sociological purposes
 ACTIVITIES
Inter-agency coordination
 Participation in cause-oriented initiatives
 Participation in
socio-cultural
activities
 Participation in
national/local
historical events
 ACTIVITIES
A

 Medical and dental

services
 Engineer capability
assistance
 Humanitarian
assistance
 Environmental
protection
 ENEMY

ds

De
N
or

ed
IO
W

s
ISA

AC
AT

TI Ci
Counter Propaganda
RM

O N v ic A
FO

CMO
fo
In
IN

Public Civil
ic

ct
bl

Affairs Affairs

io
Pu

n
Community Relation Civil Relation

PUBLIC/ RELATION PUBLIC, CIVIL

COMMUNITY AUTHORITIES, NGOs,
LGUs
 INFORMATION SUPPORT AFFAIRS

– a CMO pillar that influences the

beliefs, emotions, attitudes,
opinions and ultimately the
behavior of the enemy and its
mass base, supporters
– …redirects unfavorable attitudes
and behavior into favorable;
– …transforms neutral or passive
attitude and behavior to become
favorable.
• WORDS ISA
– dissemination of any
information, concept or
idea through the various media
• DEEDS ISA
– combat and non-combat activities, outside of
pure communication activities
• Counter Propaganda
– conduct of activities in response to enemy
propaganda.
 to reinforce favorable attitudes
and behavior

 to redirect unfavorable
attitudes
and behavior and make them
favorable

 to transform neutral or
passive attitude and behavior to
become favorable.

WORDS

DEEDS ISA

COUNTER ISA
involves the dissemination
of any information, concept
or idea through the various
media to influence the
attitude and behavior of
the target audience

it can also be called as

“ communication products”
Production and distribution of
printed materials such as:
leaflets, brochures, comics,
posters, books, streamers,
object merchandise, and
billboards
Production and presentation
of audio, visual and audio-
visual products such as
documentaries, TV, radio
plugs, conduct of radio
programs, puppet show, talk
shows.
involves the conduct of combat
and non-combat activities, to
influence the attitude and
behavior of the target audience

it can also be called as “ actions”

In conducting Deeds ISA, Words ISA is normally used to
complement the objective of the activity.
Deeds activities such as:
 combat operations/ checkpoints
 guerilla theater operation
 deception operations
 livelihood projects
 sports festival
 medical/dental civic actions
 ALPS which are used to initiate the
required influencing objectives
involves the conduct of activities in response
to enemy propaganda

aimed at neutralizing the harmful effects of

the enemy’s propaganda efforts

redirects the target audience to favor

friendly forces

themes capitalize on the weaknesses and

inconsistencies of the enemy’s propaganda
Counter Propaganda measures:

 combat operations/ checkpoints

 guerilla theater operation

 ISA
CA
PA CA

PA MIL EN ISA
PA CA

CA
CA

REAR MBA ADVANCE

• Definition
• Pillars of Civil Military Operations

- Information Support Affairs

- Civil Affairs
- Public Affairs
• Tried of CMO
• “Without public support,
nothing can be achieved.
With public support nothing
can fail.”