COMMUNICATION FOR

VARIOUS PURPOSES
KATRINA DIMACULANGAN
RAIZA MARTINITO
LET’S HAVE A GAME

EIVNIFTOARM
LET’S HAVE A GAME

INFORMATIVE
LET’S HAVE A GAME

EPVEIRSSAU
LET’S HAVE A GAME

PERSUASIVE
LET’S HAVE A GAME

EAVRIGTUAMTENE
LET’S HAVE A GAME

ARGUMENTATIVE
INFORMATIVE
COMMUNICATION

PERSUASIVE
COMMUNICATION

ARGUMENTATIVE
COMMUNICATION
 INFORMATIVE
COMMUNICATION
 INFORMATIVE COMMUNICATION
• Aims to inform the audience about a specific topic
• Based entirely and exclusively on facts. 
• An informative speech conveys knowledge.
• Involves giving than asking
• As an informative communicator, you want your receivers to pay
attention and understand but not to change their behavior.
• By sharing information, ignorance is reduced, or better yet,
eliminated.

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OSBORN (2009) purports that informative communication
arises out of three deep impulses :
• We seek to expand our awareness of the world
around us.

• We seek to become more competent.

• We have an abiding curiosity about how things

work and how they are made.

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 WHEN PREPARING FOR AN INFORMATIVE
EXCHANGE, ASK YOURSELF THE FOLLOWING
QUESTION:
1. Is my topic noteworthy to be considered informative?

2. What do my recipients already know about my topic?

3. What more do they have to know?

4. Am I knowledgeable enough of my topic to help my

receivers understand it?

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 INFORMATIVE COMMUNICATION
• EXAMPLES:

• Reports, lectures, training seminars, and demonstrations

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 PERSUASIVE
COMMUNICATION
 PERSUASIVE COMMUNICATION
• Type of communication that focuses on guiding or
convincing its audience to adopt certain ideas, actions and
attitudes. An effective, persuasive communicator has the
capacity to influence others to act in a particular way.

•  For example, good salespeople use persuasion to get

people to buy things, just as children use persuasion to get
permission to do certain things.

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PERSUASIVE COMMUNICATION

ADVOCATES SOMETHING
THROUGH A SPEAKER.

USES SUPPORTING
MATERIAL TO JUSTIFY
ADVICE.

PROVIDES A CHOICE
AMONG OPTIONS.

TURN THE AUDIENCE ASKS FOR STRONG

INTO AGENTS OF AUDIENCE
CHANGE. COMMITMENT.
ARGUMENTATIVE
COMMUNICATION
 ARGUMENTATIVE COMMUNICATION
• a subset of assertiveness because, while all
argumentation is assertive, not all assertiveness is
argumentative.

• The nature of proof has been studied since the

Golden Age of Greece and has been improved
through time.

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 ARGUMENTATIVE COMMUNICATION
• According to Aristotle, LOGOS, ETHOS, and
PHATOS are the three primary forms of proof.

• LOGOS appeals to the audience’s reason, building

up logical arguments includes the use of facts and
statistics.

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 ARGUMENTATIVE COMMUNICATION
• ETHOS appeals to the speaker’s status or
authority, making the audience more likely to trust
them. comes from sounding fair or demonstrating
your expertise, education or pedigree.

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 ARGUMENTATIVE COMMUNICATION

•  A commercial about a specific brand of toothpaste

says that 4 out of 5 dentists use it

• As a doctor, I am qualified to tell you that this

course of treatment will likely generate the best
results.

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 ARGUMENTATIVE COMMUNICATION
• PATHOS appeals to the emotions, trying to make
the audience feel angry or sympathetic to persuade
an audience by purposely evoking certain emotions
to make them feel the way the author wants them to
feel.

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 ARGUMENTATIVE COMMUNICATION
• A teenager tries to convince his parents to buy him
a new car by saying if they cared about their child's
safety they'd upgrade him. 

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 INFORMATIVE SPEECH

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 PERSUASIVE LETTER

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 INFOGRAPHIC

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 ARGUMENTATIVE/ PERSUASIVE POSTER

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INITIALIZING
Communication is made for numerous purposes.
The way messages are crafted depends highly on
the intention of the sender.

In a supermarket, a sales agent makes sure that

the way a product is promoted gets consumers
buying.
A news anchor delivers
information in such a way that
all the facts are clearly stated
doing away with words that may
cause confusion.

On the other hand, a criminal

lawyer must design his
arguments supported by facts to
convince the judge and the jury .

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thank you
mirjam nilsson
mirjam@contoso.com
www.contoso.com