Types of Speech:

According to Purpose
 AT THE END OF THE MODULE,
THE LEARNERS WILL BE ABLE
TO:

1. CLASSIFY THE DIFFERENT

TYPES OF SPEECHES
ACCORDING TO PURPOSE
Objectives AND DELIVERY.

2. SELECT THE TYPE OF

SPEECH INTENDED ON A
GIVEN
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 TYPES OF SPEECH

We speak with a goal in mind. This goal vary based

on the context of the communication situation or the
people involved. The purpose why we speak either
to one person or to a big audience may either be to
disseminate information, to entertain people, to
express our emotions or to influence others.

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 Our purpose in engaging on a certain
communication situation dictates the way we choose
our words, language, organization of the ideas to be
conveyed and the of delivery.

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 Types of Speech: According to Purpose

Speeches may be classified based on the

purpose set by the speaker before engaging in
communication, especially the ones conducted
in front of an audience. These three types of
speech have some similarities and some distinct
features.

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 1. Informative Speech
• It seeks to deliver factual and useful
information to the audience.

• This type of speech relies on the expertise of

the speaker who serves as the source of
information.
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 Example:

Teacher discussing a lesson in

class or a demonstrative videos
from the internet.

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 2. Persuasive Speech
• This type of speech aims to influence the audience by
presenting facts embedded with logic and reasoning.

• The goal of the speaker is to influence the beliefs of the

audience and stimulate them into action.

• It makes use of the charisma, reputation and fame as secret

ingredients in convincing the audience.
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 Example:

TV commercials advertising
products, promodiser endorsing a
merchandise or politician on a
campaign.
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 3. Speeches for Special Occasions
• These speeches solely depends on the purpose of
the speaker on a given event or gathering.

• It can be informative, persuasive, motivational or

entertaining. Its nature may vary and overlap with
two or more characteristics depending on the goal
of the speaker
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 Example:

•Tribute Speech – a speech that celebrates or

honor a person, place or event.

•Toast – it is the act of posing a drink

accompanied by message of good luck.
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 •Eulogy – a speech that seeks to honor and celebrate the life of a
dead person.

•Introductory Speech – a simple speech intended to welcome a

person usually a keynote speaker or a guests by stressing his
achievements.

•Commencement Speech – these are speeches that aim to inspire

graduating students.

•Acceptance Speech – a brief speech which seeks to express gratitude

in receiving an award.
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 Activity 4. Lesson 9

Determine what type of speech do the

following speech examples fall. Write your
answer on a sheet of paper.

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 1. A welcome remarks on the beginning of the
program.
2. A quick guide video in using Photoshop.
3. Valedictory Address.
4. An advertisement appealing to use reusable
bags instead of plastic bags
5. A speech commemorating the Death March.

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 6. 6. A Microsoft Teams training for teachers.
7. A farewell speech of a principal transferring to
another school.
8. A print advertisement calling to stop movie and
music piracy.
9. A flight attendant explaining how to fasten the
seatbelt.
10. A short message from the recipient of the
“Ulirang Manggagawa” award.
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