Professional Documents
Culture Documents
Sana Ishtiaq
F18 3111
Presented to:
Prof. Dr Syed Aziz Haider
engro foods
SEQUENCES
1. Introduction 7. Business strategy
6. Competitive strategy
INTRODUCTION
Engro Corporation is a Pakistani
multinational corporation based in
Karachi.
It is one of Pakistan's most progressive,
growth oriented organizations in
Pakistan.
The subsidiaries involved in production
of fertilizers, foods, chemicals, energy
and petrochemicals.
It was established in 2003.
INTRODUCTION
engro foods
Engro Foods Limited (EFL) is a company built
with the great effort. it was driven with a
vision to cater to local needs with products
conforming to global food safety standards.
It was formed in 2005.
It’s headquarter is in Karachi.
INTRODUCTION
Engro Foods is the 2nd largest dairy company of
Pakistan.
In December 2016 EFL became a subsidiary of
Friesland Campina that acquire 51% shares of
Engro foods.
Friesland Campina is the 6th largest dairy
cooperative in the world.
Friesland Campina is a cooperative which is
owned by 19,000 dairy farmers.
INTRODUCTION
Revenue
INTRODUCTION
Engro foods at Glance
Slogans:
Better nutrition for Pakistan
Good living for our farmers
Now & for generations to come
INTRODUCTION
Company Overview
Parent Company: Dawood Group
Engro food formed in 2005
Become subsidiary company of Friesland
Campania in December 2016.
Engro foods plays major role in food
industry.
It has multiple products like: Ice cream,
Flavored Milk, Flavored Juices, Milk
powder.
BUSINESS DESCRIPTION
Products: Brands:
Milk Powder Olper’s full cream milk
Ice-cream Olper’s lite
Flavored Milk Dairy Omung
Flavored Juice Tarang (Tea whitener)
Frozen dessert Omore
Olper’s cream
Olper’s Tarka
Olper’s Dobala
Business Competitors
Vision
We will create more value for
the shareholders, now and for
generations to come, through a
distinguishing & progressive
chain approach that is market-
oriented.
Mission:
Business
level strategy
Functional
level strategy
Cooperate Level Strategy:
Engro Foods is
horizontally integrated
itself and increase its
number of products.
At this time company has
a lot number of products
in the market.
Functional level strategy
Marketing strategy
Financial strategy
HRM strategy
Business Level Strategy
Rivalry
among
Power of existing Power of
suppliers buyers
competitors
Threats of
substitute
products
and services
Five forces Model:
Power of buyers:
An individual buyer can’t effect the industry while large no. of buyer have more
power with the industry. There are large no. of milk supplier in the market so
there is less bargaining power of buyer.
Five forces Model
Threat of substitute
Threat of substitute is always there in the food industry. Companies usually
focus on niche area in which they have competitive advantage.in food industry
there is more competition in the food industry so, threat of substitute in food
industry is more.
Supply Chain
Management
at engro foods
Supply chain at engro foods.
Storag
Raw e
Requiremen material Transportatio Process
t defined procuremen n
t
Distribution Warehousing
Key success
factor at
engro foods
Key success factor at engro foods