THE 7 C’S OF THE Communication

1-COMPLETENESS
2-CONCRETENESS
3-COURTEOUS
4-CONCISE
5-CONSIDERATION
6-CORRECTNESS
7-CLARITY
 1-Completeness
Sometimes we may start talking in English even with a person
who may not be well-versed with the language. This scenario is
quite common in day-to-day life. Also, as a conversation flows,
we tend to jump from one topic to another, leaving each message
incomplete.
When you are communicating with someone, your message
should be complete and supported with facts and explanations.
2-Concreteness
REMEMBER THE KNOCK APPLICATION THAT CAME A
FEW YEARS AGO? THE COMPANY SAID IT ALL WITH THE
TAGLINE, ‘UNLOCK YOUR MAC BY KNOCKING YOUR
IPHONE’.
PRECISE AND CONCRETE MESSAGES MEAN MORE
EFFECTIVE INTERACTION WITH YOUR AUDIENCE.  AVOID
AMBIGUITY IN YOUR MESSAGES TO HELP YOUR
AUDIENCE UNDERSTAND YOUR POINT EASILY.
3-Courteous
WHILE YOU ARE CRAFTING YOUR MESSAGE,
MAKE SURE YOU CONSIDER THE FEELINGS
AND POINTS OF VIEW OF THE RECEIVER.
AFTER ALL, THE SUCCESS OF YOUR SPEECH
WILL BE JUDGED ON HOW MUCH YOUR
LISTENER HAS UNDERSTOOD. BEING POLITE
BUILDS GOOD WILL. ENSURE MESSAGE IS
TACTFUL.
4-Concise
DO YOU OFTEN GET LOST IN THE FLOW OF
CONVERSATION AND STRETCH IT LONGER THAN
NECESSARY?
KEEP THE MESSAGE, IMPACTFUL, SHORT, AND
SIMPLE FOR THE RECEIVER TO UNDERSTAND IT
CLEARLY. IT IS IMPORTANT THAT THE MESSAGE BE
CONCISE YET COMPLETE. KEEP IT CLEAR AND TO
THE POINT. AVOID FILLER WORDS AND SENTENCES.
5-Consideration
HAVE YOU EVER ATTENDED AN EVENT OR A
BUSINESS MEETING WHERE YOU FEEL BORED OR
LEFT OUT? THE STRENGTH OF A POWERFUL
SPEAKER OR COMMUNICATOR IS THAT SHE
RELATES TO HIS AUDIENCE AND MAKES THEM
FEEL INVOLVED.
PROFESSIONAL KNOWLEDGE, THE LEVEL OF
EDUCATION, AND INTERESTS PLAY AN IMPORTANT
ROLE IN HELPING YOU RELATE TO YOUR
AUDIENCE AND CONVEY THE PROPER MESSAGE.
6-Correctness
YOU SHOULD ALWAYS RUN A FACT CHECK ON YOUR
PRESENTATION. IF THE POINTS YOU PRESENT ARE GAME-
CHANGING BUT ARE BASED ON INCORRECT FACTS,
THEY WON’T HAVE THE REQUIRED IMPACT.
FOR INSTANCE, FAKE MESSAGES GOING VIRAL ON
SOCIAL MEDIA PLATFORMS HAVE, AT TIMES, LED TO
PANIC IN SOCIETY.
NO MATTER WHAT SUBJECT, LANGUAGE, OR MEDIUM
YOU CHOOSE, IT’S ESSENTIAL THAT THE MESSAGE YOU
CONVEY IS CORRECT. ALONG WITH THE CORRECT
FACTS, YOU MUST ALSO ENSURE CORRECT SPELLING
AND GRAMMAR.
7-Clarity
EVEN IF YOU FOLLOW ALL THE C’S OF COMMUNICATION
MENTIONED ABOVE, YOUR MESSAGE WILL NOT MAKE A
STRONG IMPACT IF IT’S UNCLEAR.
MAKE SURE YOU KEEP YOUR MESSAGE SHORT AND
CLEAR SO THAT IT HAS A LASTING IMPACT ON THE
LISTENERS. BE CLEAR ABOUT YOUR GOAL AND PURPOSE
OF YOUR MESSAGE. AVOID COMPLEX WORDS AND
PHRASES.
MARK THE SEVEN C’S OF COMMUNICATION IN YOUR
SKILL-LEARNING TO-DO LIST AS THEY WILL TAKE YOU A
LONG WAY.
 THANKYOU
PRESENTATION BY:
1- SHAN AHMAD KHAN
2-MIRZA MASHHOOD BEG
3- TALIB JAFRI
4- SUMIT KASHYAP
5- PRAVEEN
6- MOHD LARAIB
7- RAHUL SHUKLA