Purposive

Communication
4
Types of
Communication
 Four Types of
Communication

A. VERBAL COMMUNICATION
B. NONVERBAL COMMUNICATION
C. WRITTEN COMMUNICATION
D. VISUAL COMMUNICATION
VERBAL COMMUNICATION

There is power in spoken words.

A simple “yes” can open a door to a new
opportunity and a harsh “no” can slam it in
your face.
Either way, the message is sent using verbal
communication.
VERBAL COMMUNICATION

Verbal communication refers to the use of

speech to send a message.
No matter the field you work in, verbal
communication skills are necessary in
business.
 1. Use a strong, confident
speaking voice.
2. Use active listening.
3. Avoid filler words.
TIPS 4. Limit distractions.
5. Practice empathy
NON-VERBAL
COMMUNICATION

If you have ever interacted with a baby who

still can’t speak, you have had to make some
guesses about what they are thinking, what
they want, and whether or not they are happy
through their actions.
NON-VERBAL
COMMUNICATION
Successful or not, you are picking up on
nonverbal communication cues to
understand them.
Nonverbal communication is the way we
communicate without using words.
NON-VERBAL
COMMUNICATION
While your posture, hands, and eyes can’t
speak, they are saying more than you think.
We are expected to act and appear a certain
way in the workplace to be considered
professional.
NON-VERBAL
COMMUNICATION
People around us pick up on the way we carry
ourselves and translate those suggestions
into levels of energy, interest, and respect.
Body language, facial expressions, and eye
contact are the loudest of nonverbal
communication tactics.
NON-VERBAL
COMMUNICATION
Parts of nonverbal communication that are
often forgotten are our appearance and
proxemics.
According to the theory of Proxemics, there are
four types of distances people keep: intimate (0
to 18 inches), personal (18 inches to 4 feet),
social (4 to 10 feet), and public (over 10 feet).
NON-VERBAL
COMMUNICATION
The way we dress, keep our hair, and stay
generally clean speaks to how much we value
the situation we are in, people we are with, and
place we are located.
Check yourself. The nonverbal messages you
are sending can easily be trumped by what
you’re doing, or not doing.
 1. Be aware of your body
language
2. Be intentional about your
nonverbal
TIPS communications.
3. Mimic nonverbal
communications you find
effective.
 4. Work on your posture.
TIPS 5. Maintain eye contact.
WRITTEN COMMUNICATION

Written communication is using the written

word to convey information.
The best attribute of written communication is
that it can send large amounts of information
without the risk of someone forgetting
because it can be referred back to for
reminders.
 1. Strive for simplicity.
2. Don’t rely on tone.
3. Take time to review your
TIPS written communications.
4. Keep a file of writing you
find effective or
enjoyable.
 5. Proofread and edit.
TIPS 6. Use appropriate
grammar and spelling.
VISUAL COMMUNICATION

Visual communication refers to messages that

can be seen.
Whenever a heavy amount of information is
presented, a visual aid can help the message
receiver comprehend the message.
VISUAL COMMUNICATION

Take a look at the information you are

delivering. If it is loaded with numbers or
phrases that could use some help from a visual
aid, be sure to include one. Your audience will
appreciate it.
 1. Ask others before
TIPS including visuals.
2. Consider your audience.