September 8, 2022

Thursday
PURPOSIVE
COMMUNICATION
 1. Define communication
2. Differentiate verbal and non-
verbal communication
Learning
Objectives 3. Explain the types of
communication
4. Apply the ways in improving
verbal communication
1. What have you
observed?

2. What went
wrong with their
conversation?

3. If you were in
the situation,
how will you
resolve the
situation?
 Communication is not just the
mere transfer of messages from
one person to another just like a
What is balikbayan box being delivered to
communication? one’s doorstep. It involves a
Speaker imparting ideas,
concepts, and data to a group of
Listeners (the Audience).
  Communication refers to the process by
which the information is transmitted and
understood between two or more people.
 Transmitting the sender’s intended
meaning is the essence of effective
What is communication. Communication involves
communication? two people – a sender and a receiver. One
person alone cannot communicate.
 Communication has been defined as a
continuous process in which the exchange
of ideas and information takes place
among different persons.
 A. Verbal Communication
- transmitting messages using word
symbols in representing ideas and objects
-comes in two forms – oral or written
Types
of - includes face to face interaction with
another person, talking to someone over
Communication
the phone, participating in meetings,
delivering speeches in programs and
giving lectures or presentations in
conferences
 1. Intrapersonal Communication
Classifications - extremely private and restricted to us
of
- includes silent conversations we have to
Verbal ourselves
Communication - can be conveyed verbally to someone or
stay confined as thoughts
Classifications 2. Interpersonal Communication
of - takes place between two individuals
Verbal - the involved individuals swapped their
Communication roles of sender and receiver in order to
communicate in a clearer manner
 3. Small Group Communication
Classifications - takes place when there are more than
of - the number of people is small enough
Verbal to allow each participant to interact and
Communication converse with the rest
- examples are press conference,
meetings and team meetings
 4. Public Communication
Classifications
- addresses when one individual addresses
of a large gathering of people
Verbal
Examples: election campaign
Communication
public speeches
 Use a strong, confident
speaking voice
 presenting information to a few or a group
Few steps to of people
develop verbal  use a strong voice so that everyone can
communication easily hear you
skills  be confident when speaking so that ideas
are clear and easy for others to
understand
Few steps to Use active listening
develop verbal - Active listening skills are key when
communication conducting a meeting, presentation or
even when participating in a one-on-one
skills conversation.
 Avoid filler words
Few steps to - “um”, “like” , “so” , “yeah”
develop verbal  not advisable to use for it distract your
communication audience
skills  replace them by taking a breath when
you are tempted to use them
 B. Non-Verbal Communication
- form of communication which refers to
Types the sending of messages to another person
of using signs, gestures, facial expressions
Communication and means other than the spoken and
written language
 a. Non-verbal messages
produced by the body

Two Categories
of Non-Verbal b. Non-verbal messages
Communication produced by the broad
setting such as time, space
and silence
 a. Used to repeat the verbal
Functions of message
of Non-Verbal
Ex. Point in an object while saying it.
Communication
 b. Often used to accent a verbal
Functions of message
of Non-Verbal Ex. verbal tone indicates the actual
Communication meaning of the words.
 c. Often complements the verbal
message but also may
contradict
Functions of
of Non-Verbal Ex. A nod reinforces a positive message
among Americans and Filipinos.
Communication
A wink or a frown may contradict a
positive message.
 d. Regulates interactions
Functions of
Ex. Hand gestures may signal a person to
of Non-Verbal speak or not.
Communication
 e. May substitute for the verbal
message, especially if it is
blocked by noise or interruption.
Functions of
of Non-Verbal Ex. Touch to mean comfort or
encouragement
Communication
A thumbs-up gesture indicating
approval
 1. Maintain Eye Contact
 Maintain eye contact when speaking to others, or when others are
speaking to you.
 In a meeting, maintain eye contact to show the other party that you
5 Ways to are interested and engaged.

Improve  While giving a presentation, maintaining eye contact with the

audience shows confidence, and also helps then stay engaged.
Non-verbal Making direct eye contact provides others with the comfort needed
to communicate with you in return.
Communication  Be mindful, though, not to turn your attempts at eye contact into an
unrelenting stare; moderation is the key.
 Video meetings can make keeping eye contact strange. You don’t
need to constantly be staring right into the camera, just make sure
to pay attention to your screen. Wandering eyes can be distracting,
and give the impression of carelessness.
 2. Use Facial Expressions
 Your facial expressions are the quickest way to convey your
emotions. Regardless of language, facial expressions are
understood by everyone. They convey the same message globally,
5 Ways to for the most part.

Improve  Your face can display many emotions, really heightening your
nonverbal communication.
Non-verbal  When a smile is not called for, be aware of your expression and
Communication react accordingly.
 A look of seriousness when your work is being critiqued or a
sympathetic response to someone’s expression of difficulties can
go a long way to conveying your engagement with the situation.
 3. Mind Your Posture
 Pay attention to your posture, because it can be a telling signal. If
you sit with bad posture, you give off the impression that you are
unengaged and uninterested.
5 Ways to  Posture can provide a significant amount of important information
Improve through nonverbal communication.

Non-verbal  Psychological studies have demonstrated the effects of body

posture on emotions.
Communication  If you use good, confident posture, you will feel better and more
confident. If you have a strong, awake posture, you will feel more
awake and in tune with the speaker.
 4. Be Considerate of Personal
Space
 Pay attention to your proximity to others. Different cultures view
5 Ways to proximity in various ways, so take notice if the person you’re
Improve communicating with is uncomfortable. This could mean that you
are standing too close, and should create some distance between
Non-verbal the two of you. The amount of physical space given can convey
many emotions.
Communication  Even in video conferencing, your awareness of proximity is
important. Don’t get too up close and personal to the camera, or
people may feel put off.
 5. Be Aware of Your Tone/Sounds
 The tone of voice, and the sounds and signals you make might be
the most important non-verbal communication cue.

5 Ways to  Your tone of voice and the sounds you make can communicate
your thoughts to others without your even speaking.
Improve  If you receive directions from a manager and immediately grunt,
Non-verbal you are showing your manager that you do not agree with what he
said. Your tone or sounds can inform people of your anger,
Communication frustration or sarcasm.
 Avoid sighing repetitively or speaking in a high-pitched voice.
Speak softly and calmly.