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  • W2-Buying and Selling Products

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    alfredo pinto
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    The document describes the consumer decision-making process. It involves 6 stages: recognition of needs and wants, information search, evaluation of choices, purchase decision, post-purchase evaluation, and prospecting and qualifying. These stages then break down further into sub-stages like pre-approach, approach, demonstration, handling objections, closing, and follow-up. The diagram also depicts Maslow's hierarchy of needs, which categorizes needs into basic, psychological, and self-fulfillment levels.

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    The document describes the consumer decision-making process. It involves 6 stages: recognition of needs and wants, information search, evaluation of choices, purchase decision, post-purchase evaluation, and prospecting and qualifying. These stages then break down further into sub-stages like pre-approach, approach, demonstration, handling objections, closing, and follow-up. The diagram also depicts Maslow's hierarchy of needs, which categorizes needs into basic, psychological, and self-fulfillment levels.

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    5 views34 pages

    W2-Buying and Selling Products

    Uploaded by

    alfredo pinto
    The document describes the consumer decision-making process. It involves 6 stages: recognition of needs and wants, information search, evaluation of choices, purchase decision, post-purchase evaluation, and prospecting and qualifying. These stages then break down further into sub-stages like pre-approach, approach, demonstration, handling objections, closing, and follow-up. The diagram also depicts Maslow's hierarchy of needs, which categorizes needs into basic, psychological, and self-fulfillment levels.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 34

    Choose

    Recognition
    of needs
    and wants

    Post-Purchase Information
    Evaluation search

    Purchase Evaluation of
    Decision choices
    Recognition of
    needs and
    wants
    Information
    search
    Evaluation of
    choices
    Purchase
    Decision
    Post-Purchase
    Evaluation
    Prospecting and Presentation and
    Pre-approach Approach Demonstration
    Qualifying

    Handling
    Objections
    Closing Follow-up
    Prospecting and
    Qualifying
    Pre-approach
    Maslow's Hierarchy of Needs

    Self-fulfillment
    needs

    Psychological
    needs

    Basic needs
    Write your answers in your notebook.

    want need
    need want
    need want
    need need
    want need
    Performance Output no. 1
     Direction: Produce your own simple product (PASTILLAS) .
    Ask someone to take a video record of you while doing the
    activity. Send the video directly to your teacher via EDMODO
    chat.

     You can also watch the video for your reference:


    https://www.youtube.com/watch?v=nOUQDCn0xAU&t=883s
    RUBRIC

    Deadline of submission:
    September 29, 2021

    to be posted in your
    edmodo
    Open your Quizizz app and let’s play.
    ASSESSMENT 2 has been
    posted on your EDMODO

    THANK
    YOU
    FOR LISTENING

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