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    shubham
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    The document summarizes the process for developing a cloud-based tea machine that provides customized tea. It outlines conducting market research to identify consumer needs through surveys, interviews and focus groups. The data is then analyzed to inform the product design, which is prototyped, tested and refined based on feedback. Key features of the proposed machine include being cloud-based, personalized, easy to use, affordable and time-saving. The target market is offices, hotels and hospitals in tier 1 cities, and promotion will be through influencer and social media marketing.

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    The document summarizes the process for developing a cloud-based tea machine that provides customized tea. It outlines conducting market research to identify consumer needs through surveys, interviews and focus groups. The data is then analyzed to inform the product design, which is prototyped, tested and refined based on feedback. Key features of the proposed machine include being cloud-based, personalized, easy to use, affordable and time-saving. The target market is offices, hotels and hospitals in tier 1 cities, and promotion will be through influencer and social media marketing.

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    © All Rights Reserved
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    4 views11 pages

    PBM Group 9

    Uploaded by

    shubham
    The document summarizes the process for developing a cloud-based tea machine that provides customized tea. It outlines conducting market research to identify consumer needs through surveys, interviews and focus groups. The data is then analyzed to inform the product design, which is prototyped, tested and refined based on feedback. Key features of the proposed machine include being cloud-based, personalized, easy to use, affordable and time-saving. The target market is offices, hotels and hospitals in tier 1 cities, and promotion will be through influencer and social media marketing.

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    © All Rights Reserved
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    of 11

    PBM Project

    By Group 9_SEC B

    Cloud Based Tea Machine

    Akash Abhinit MBA21003


    Om Prakash Behera MBA21224
    Shitanshu Priya MBA21054
    Amit MBA21008
    Raj Patel MBA21115
    Sri Harish Chavali MBA21060
    Beauty Dubey MBA21017
    Saloni Jain MBA21047
    Roadmap of Presentation: The Timeline
    Problem Definition

    Indian people and people in general are Tea and


    Coffee addicts but everyone have a different taste
    requirement when it comes to Tea or Coffee
    The machines in market Lack customization

    Gap : A machine that can provide


    Customised tea or coffee

    Market Research Team | Design Team | Product Marketing Team | Product Manager | Finance Department
    Research Design

    The research design will consist of identifying the


    problem. Defining the product, defining the team
    and budget, collecting and analyzing the data, and
    developing a product design.
    So far we have identified the product and defined
    its functionality and size, the next step will be to
    create a team to identify the pain points and basic
    necessities through data collection in order to
    create a prototype

    Research Design Stage

    Market Research Team | Design Team | Product Marketing Team


    Data Collection

    Online Surveys | In depth online interviews|


    Our plan Focused Group Interviews | Secondary Research

    Types Of Data
    78 Survey Responses ● Qualitative
    ● Quantitative

    10 Online Interview
    Types Of
    question
    ● MCQ
    5 Focused group Interview ● Open ended
    ● Ordinal data

    Market Research Team


    Analysis And Interpretation

    The Data Analysis Process is nothing but gathering


    information by using a proper application or tool
    which allows to explore the data and find a
    pattern in it. Based on that information and data,
    decisions can be made.

    So far we have done with Data collection and data


    cleaning. Our next step would be to analyse and
    interpretation of the data and find the ideal
    placement of our product and where it would
    thrive.

    Analysis And Interpretation

    Market Research Team, Finance Department, Product Manager


    Ideation

    Product ideation and design was based on insights


    from market research

    After The market research , The conclusion was that


    the hypothesis of Gap of machines that offer
    customised tea or coffee is there and it needs to be
    identified

    Our Solution : A cloud Based Tea Machine


    Which will offer customised tea or coffee

    Market Research Team | Design Team | Product Marketing Team | Product Manager | Finance Department
    Prototype Design

    Design Team | Product Marketing Team | Product Manager | Finance Department


    Prototyping, Testing and Feedback

    Members of various team have come together and


    developed a product design on paper and have
    provided the manufacturer with the design, who
    have given us a basic prototype with functionality.
    The next step would be to test the product for its
    features and identify the problems and potential
    benefits of the product before creating another
    prototype for the next phase of product
    development.

    Prototype Testing and Feedback

    Design Team | Product Marketing Team


    Final Design & GTM
    Features:
    ❏ Cloud based
    ❏ Personalised
    ❏ Easy to use
    ❏ Affordable
    ❏ Time saving
    ❏ Portable

    Price: Rs 12000/-
    (As per market research and
    competitive benchmarking)

    Target Customers:
    In Tier 1 city-
    Offices, Hotels, Hospitals

    Promotion:
    Influencer marketing & Social
    media marketing

    Product Manager | Product Marketing Team | Design Team | Market Research Team
    THANK YOU

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