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Digital Essentials program
Deliver Design
In this phase, we implement, typically in short, iterative In this phase, we generate and test ideas. We use
cycles that allow us to get feedback from users and prototypes and models to:
refine our approaches. We should: Collect feedback from users and refine our approach
Define achievable, measurable goals Rapidly identify critical risks and challenges
Use small-scale launches such as pilots or beta Uncover incorrect assumptions
testing to gain new insights
Validate and improve the design
Continuously improve the design
In the space below, describe a challenge end users face when using your product or service.
Then, jot down three ways you could address that challenge.
After you’ve typed in the form, use Save As to keep a copy of your ideas.
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