PURPOSIVE COMMUNICATION

LESSON 1: Understanding Communication

At the end of the lesson, you are
expected to:
•Define communication as a process.
•Conceptualize the significance of effective communication.
•List down and explain the interrelated steps of the
communication
process.
•Identify and explain the various forms of noise in
communication.
•Be familiar with the important key elements in the
communication
process.
The Communication Process
The communication process is relatively simple and is divided
into three basic components: a sender, a channel, and a receiver.

The sender will initiate the communication process by developing

an idea into a message. This is also known as encoding.
The sender will then convey the message through a channel or
medium, or a scheme of delivery; think of things like e-mail,
telephone conversations, direct messages, personal discussion,
or even a text message
 The message then interchanges through the channel to the
receiver, who finalizes the communication process by
interpreting and assigning meaning to the message, which is also
known as decoding.
Feedback is a critical component in the
communication process because it ensures
that the message is properly
establishecl and interpreted by the
other party concerned.
 Noise is defined as any interference/hindrance that causes a disturbance
between the sender and receiver in the communication process.

It can be categorized as follows:

Psychological Noise
-This refers to things that are going on in your head as
you engage in the communication process

Physical noise
- This pertains to the physical sounds that make it
difficult to hear someone’s message
Physiological noise
-This refers to things like hunger, fatigue, headache, stress, or
really anything that prevents you from giving your full attention
to someone sharing his thoughts.

Semantic noise
-This occurs when the communicator finds a hard time to
sympathetically understand the words, language, dialects,
vernaculars or even grammatical structure of a message.

Factual noise
-This is a form of interference caused by efforts to
recall small details and in the process, missing and omitting the
main points of the information shared during discussion.
 Elements of Communication
Elements Definitions Examples
When Pedro askedMaria about their
A person who sends a message is research assignment, he sent a
Senders and Receivers called the sender. A person who message. Maria received the message
gets the message is and sent another message
calledthereceiver. (feedback} to Pedro. They
interchanged roles as sender
andreceiver.

Messages are the thoughts and Pedro senta messageto Maria, which
moods thatcreatethecontentof expressed his thoughts regarding the
Messages •
communication. research assignment given to them.

Verbal symbols are language syntax
Verbal and Nonverbal and language semantics.Nonverbal
Symbols symbols such as gestures,body
stance, tone of voice, facial
expressions, paralanguage and etc.
are messages sent withoutwords.
Maria used verbal symbols when she
informed Pedro of the correct
research assignment. She used a
nonverbal symbol particularly placing
her handonPedro’sshoulder
 Elements Definitions
Channels or media are the sound
and lights waves, human senses\
Channels e.g. aural, visual, tactile,
olfactory and gustatory) by which
messages are sent.
Feedback consists of the verbal
Feedback
and nonverbal respo n se s/re
actions of the receivers to the
messages they receivecl from the
senders.
Reference: Purposive Communication, Leomar S. Galicia et,al.
Examples
Pedro’s words and voice
traveled by means of sound
waves. His gestures traveled by
means of light waves. Maria’s
feeling of reassurance traveled
by means ofhaptics/tactile.
After Maria received Pedro‘s
message, she gave him verbal
and nonverbal feedback. After
Maria told Pedro the precise
research assignment, he showed
feedback that displayecl his
contentment and relief to the
message sent.