03:00 PM

Wednesday, November 16
Group 5
 Topic Members
Basangan, Aries

Cortez, Bryan
Government

Domingo, Jayvi

Domingo, Princess
Business

Garabiles, Raymond

Juliano, John Patrick

e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Topic Social Network Development in
Government
Members
a.) Government
Business b.) Business and e-commerce
e-commerce

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Topic

Government

Social Media for

Government
Business

e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Social Media for Government

Topic
The government
Government
and social media
go together like
Business
peanut butter and
e-commerce jelly.
Social Network Development in Government, Busine.. ENG
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11/16/2022
 Social Media for Government

Topic Government
A government is the system or
Government
collection of individuals in charge
of an organized community, most
commonly a state. In the
Business broadest sense, government is
made up of the legislative, the
e-commerce
executive, and the judiciary.

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Topic

Government

Key Benefits of
Business Social Media in
Government
e-commerce

Social Network Development in Government, Busine.. ENG

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 Key benefits of social media in government

Topic
1. Engage with the public

Whether you focus efforts on TikTok,

Government Twitter, Facebook, or a different
platform entirely, social media will
always be a solid place to keep the
Business general public informed and updated
about important issues and engage with
an audience on a deeper level.
e-commerce

Social Network Development in Government, Busine.. ENG

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 Key benefits of social media in government

Topic
2. Show people who you really are.

Politicians don’t exactly have the

Government greatest rep’. Stereotyped as dishonest,
greedy, and a bit sleazy, there’s an
opportunity to shift perceptions by
Business using social media for government
communications and building a
personal brand that is built on
e-commerce transparency.

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Key benefits of social media in government

3. Crisis communication
Topic
When events occur, people turn to social media to
seek out and source information, keep up-to-speed
Government
with the latest news, and quell their fears by
laughing at a few memes.

People also look to the government for leadership

Business when times get difficult, so it makes sense that
lawmakers, politicians, and governments use social
media as a platform to manage crisis
communication and provide regular, official
e-commerce updates to citizens across the world.

Social Network Development in Government, Busine.. ENG

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 Key benefits of social media in government

Topic
4. Launch and grow campaigns

Social media isn’t just a place for

Government businesses to share their latest product
launch or grow their business with
engagement and community. Politicians
Business understand the power of a virtual town
hall to launch their own initiatives and
ideas.
e-commerce

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Key benefits of social media in government

Topic 5. Low cost

Social media provides the

Government
government with a low-stakes
entry point to build awareness of
Business
their initiatives, grow personal
brands, and engage with the
general public.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Topic

Government

Challenges of Social
Business Media in
Government
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Challenges of Social Media in Government

Topic
1. Messaging is tricky to get right

Social media and government

Government communications don’t always work
out as they should, and sometimes,
even what seems like the greatest
Business
campaign idea can backfire.

e-commerce

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Challenges of Social Media in Government

Topic
2. Sometimes, social isn’t the right
thing to do

Government Social media is a place where

headlines are created, storms
whipped up, and opinions shared.
Business
Unfortunately, this can have a
negative impact on sensitive or
e-commerce delicate political situations.
Social Network Development in Government, Busine.. ENG
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 Challenges of Social Media in Government

Topic 3. You will get called out

Government Social media is a harsh

reality, and people will call
Business you out, so make sure
what you say is true.
e-commerce

Social Network Development in Government, Busine.. ENG

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11/16/2022
 Challenges of Social Media in Government

Topic 4. You will become a meme

Often, the results of having your

Government
words and image turned into a
meme are fairly harmless. But
Business
proceed with caution, as the way
they are used will be out of your
control.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Topic

Government

5 tips for using

Business Social Media in
Government
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 5 tips for using Social Media in Government

Topic 1. Learn where your audience

hangs out
Government
You need to understand the
channel where your target
Business
audience hangs out so that you’re
not wasting valuable time and
resources campaigning into the
e-commerce void.
Social Network Development in Government, Busine.. ENG
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 5 tips for using Social Media in Government

Topic
2. Share relevant, valuable content
and information

Government Build audience trust and

engagement by sharing relevant
and interesting content, and
Business
audiences will naturally turn to you
as a valid source of information and
e-commerce knowledge.
Social Network Development in Government, Busine.. ENG
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 5 tips for using Social Media in Government

Topic 3. Engage with your followers

Government officials, lawmakers,

Government
and government accounts need to
engage with their audiences by
Business
replying to messages, joining
conversations, and answering
questions.
e-commerce

Social Network Development in Government, Busine.. ENG

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 5 tips for using Social Media in Government

Topic
4. Stay secure

A social media security breach will

Government
seriously undermine the general public’s
confidence in government. The simplest
way to ensure that your accounts stay
secure is by onboarding a social media
Business
management platform to manage all your
social media accounts and activity across
multiple teams or people.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 5 tips for using Social Media in Government

Topic
5. Remain compliant

Remaining compliant with privacy

Government requirements is critical for any
government body. For large
organizations with multiple social media
Business practitioners, establishing best practices
for social media use can help ensure the
collective compliance of all users.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 5 tips for using Social Media in Government

An engaged citizenry is key to any democracy,

Topic and social media is built on engagement. A
government entity using social media can
directly interact with citizens in a more
Government
personalized and accessible way than press
conferences, television appearances, or ads. It’s
important for individuals in government
organizations to understand how social media,
Business done well, can provide many benefits. Yet even
the best intentions can go awry, so professionals
in charge of government accounts also need to
prepare for the challenges of direct interaction
e-commerce
with the public on social media.
Social Network Development in Government, Busine.. ENG
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11/16/2022
 Social Media for About Social Media
Topic
Business Social media is online
communication that allows you
Use social media to to interact with your customers
market your business and and share information in real
Government
connect with your time. You can use social media
customers. Learn about to:
the different types and 1. reach your customers better
Business
the pros and cons of using 2. create online networks
social media. 3. sell and promote your
products and services.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Benefits of Social Media for Business
Topic

Social media can help you engage with

Government
your customers and find out what people
are saying about your business. You can
Business also use social media for advertising,
promotional giveaways, and mobile
e-commerce applications.
Social Network Development in Government, Busine.. ENG
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11/16/2022
 Social Media can help 3. Do market research
Topic
your business to: and reduce marketing
costs
1. Attract customers, get
Government customer feedback and 4. Increase revenue by
build customer loyalty building customer
networks and
Business 2. Increase your market advertising
reach, including
international markets
e-commerce 5. Develop your brand
Social Network Development in Government, Busine.. ENG
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11/16/2022
 6. Exchange ideas to 8. Increase traffic to
Topic improve the way you your website and
do business improve its search
engine ranking
Government
7. Recruit skilled 9. Keep an eye on your
staff, for example competitors.
Business
through job
networking sites like
e-commerce LinkedIn
Social Network Development in Government, Busine.. ENG
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 Disadvantages of Social Media for
Topic
Business
Social media may not suit every
business. If you launch your social
Government

media presence without planning,

Business
you could end up wasting valuable
time and money.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 Disadvantages of social 3. You may get
Topic
media includes: unwanted or
inappropriate
1. Needing additional behaviour on your
Government resources to manage your social media site
online presence
4. The risk of getting
Business 2. Social media is negative feedback,
immediate and needs information leaks or
active daily monitoring
e-commerce hacking
Social Network Development in Government, Busine.. ENG
03:00
11/16/2022
 5. The risk of having false or misleading
Topic
claims made on your social media (by
your business or a customer). These
Government claims can be subject to consumer law.
For example, if a customer or fan posts
Business misleading or deceptive information,
particularly about competitor products or
e-commerce
services, you might receive a fine.
Social Network Development in Government, Busine.. ENG
03:00
11/16/2022
 Create your Social Media Strategy
Topic
Doing the groundwork before you start is
critical to a successful social media presence.
Government Develop your social media strategy to:

Business
1. Create compelling content
2. Engage with your customers at the right
time
e-commerce
3. Generate sales.
Social Network Development in Government, Busine.. ENG
03:00
11/16/2022
 Social Media for E-commerce
Topic Ecommerce, also known as electronic commerce or internet
commerce, refers to the buying and selling of goods or
services using the internet, and the transfer of money and
Government data to execute these transactions.

Ecommerce social media is the practice of using social media

to market an ecommerce store. Ecommerce stores can use
Business
social media to build brand awareness, attract online
followers, and generate online sales. Companies can also use
social media to get their brand, profile, and products shared
e-commerce online.
Social Network Development in Government, Busine.. ENG
03:00
11/16/2022
 4 Benefits of Social Media for e-commerce
Topic 1. Expand your online
reach
Government Considering 71% of adults
with Internet access use social
media, almost every business
Business
can benefit from marketing on
platforms like Facebook,
Twitter, and Instagram. This is
especially true for ecommerce
e-commerce retailers.
Social Network Development in Government, Busine..
2. Reach your target audience
where they spend the most time
Optimizing your site for search
engines and running PPC
campaigns allows you to reach
users while they’re actively
searching for specific products,
but with social media, you can
also reach them on their favorite
places online.
ENG
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 4 Benefits of Social Media for e-commerce
Topic 3. Engage your target 4. Help your brand get
audience casually shared online
Social media platforms also offer a
Government much less formal way of Given the nature of social
communicating with potential media, it allows your current
customers than any other customers to share your
advertising channel, making it easy
Business brand with their family and
to engage in two-way
conversations with users who are friends — an ideal situation
interested in learning more about for any online retailer.
your products.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 5 tips of getting the most value from e-commerce social media

Topic If you dedicate time and 1. Focus on the networks

resources to ecommerce that your audience uses
social media marketing and versus the most popular
advertising, you want it to
Government networks overall
count. These five tips can
help your business make the
most of ecommerce social 2. Set aside time to
Business
media, which can help you respond to user
generate an even better comments, questions, and
return on investment. reviews
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 5 tips of getting the most value from e-commerce social media

Topic 3. Post photos and videos to 5. Partner with micro-

generate even higher influencers to reach your
engagement rates target audience at a cost-
Government effective rate
4. Boost or promote posts,
like on Facebook, to increase
engagement, views, and
Business
conversions

e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 4 Best Social Media Platforms for e-commerce

Topic 1. Facebook 2. Twitter

Twitter is another great platform
Government
As the most popular for ecommerce companies. It has
social network in the 800 million users, and 52% of its
users say they’ve bought a
world, Facebook is a product they first saw on Twitter.
Business logical starting point In addition, 81% say that Twitter
for an ecommerce impacts their purchasing
decisions more than TV
retailer. commercials.
e-commerce

Social Network Development in Government, Busine.. ENG

03:00
11/16/2022
 4 Best Social Media Platforms for e-commerce
Topic 3. Instagram
Instagram is built around
Government sharing photos, making it an
ideal platform for any retailer
who wants to show off their
products. Plus, now that it has
Business
500 million monthly users, the
chances of your potential
customers being on the
e-commerce platform are extremely high.
Social Network Development in Government, Busine..
4. Snapchat
Although it’s new territory for
marketers, Snapchat is another
great way to give people a
behind-the-scenes look at your
company. With 150 million
daily active users, it’s a safe
bet that at least some of your
potential customers use it.
ENG
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 As an ecommerce retailer, your goal is to
Topic
get more sales every day. And while
there are many digital marketing
channels that can help you reach this
Government

goal; social media is the only one that

Business
promises to deliver both new and repeat
customers.
e-commerce

Social Network Development in Government, Busine.. ENG

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11/16/2022
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Social Network Development in Government, Busine.. ENG

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Thank You!