FEATURES

FEATURES NEWS/ RENCANA

/ BERITA
/ RENCANA

Stakeholder Management
by
Ooi Wee Kheong
Stakeholder was a group, individual, company, or any direct impact on them. Therefore, the project team
parties who have interested or involved in a project always needs to keep them satisfied by copying the
directly or indirectly. These were the group usually bring information to them to keep them informed.
a significant impact on the outcome of the project. The
project would go "haywire" if the team failed to manage Stakeholders who fell into Level 3 & 4 were those who
the stakeholder positively. have minimum influence on the project. However, it does
not mean all the input from stakeholders of these two
levels could neglect totally. Their high interest could
make them useful to the team at some point, Eg :
Environmental Bodies who protest towards your con-
struction projects, they were a stakeholder in level 3, but
they could provoke the public (who was level 4) to go
against your plan if the team refuse to talk to them. The
best approach to manage these two levels of stakeholders
was to provide as much information as you can but listen
to them if needed to avoid confusion.
Stakeholders usually classified by their level of impact
and level of interest. The level of effects means the
level of the influence of the stakeholder towards the
overall project. While the level of interest involves the
level of involvement needed from each stakeholder. All
the stakeholder could be divided into four levels
generally :

Level 1: High Impact - High Interest (Eg: Sponsor, Top

management, etc.)
Level 2: High Impact – Low interest (Eg: other Division
head, shareholder, etc.)
Level 3: Low Impact – High Interest (Eg: Consumer,
competitor, etc.) Managing stakeholders was always a challenge in a
Level 4: Low Impact – Low Interest (Eg: public, etc.) project, but you may significantly increase your project
success rate if you could adequately manage all levels of
Stakeholders, which fell under level 1, was the key stakeholders and keep them satisfied.
person in the project whom the project team needs to
pay full attention to communicate with them. The team
need to keep them informed closely and take their input
seriously as this was the group of people who may
jeopardise the whole project.

Next was those stakeholders in level 2; they might have

some influence on the project, but they were not
necessarily engaging in the project until there was a
ISSUE 12
JULAI 2020 Humanotorial 1 1