Business School

SUBMITTED BY
ABOOBAKKER SIDHIQUE C.M
 Business School

INTRODUCTION
The organisational analysis focuses on the structure and design of
the organisation and how organisation system capacity and the
functions, the current and next coming development are based on
the functions and duties based. Thus performance and
organisation analysis is in identifying problems so that strategies
can be created to deal with them. The analysis of nature show how
organisation are structured and how they operate so glaring issues
should be able to be spotted more quickly
 Business School

OBJECTIVE OF INTERNSHIP

. LEARN ABOUT THE ORGANISATION AND THE

MARKETING
. TO IMPLIMENT AND TO PRACTICE THE BUSINESS
THEORY
. TO OPARATE THE MANAGEMENT SKILLS
 Business School
INDUSTRY ANALYSIS

. The ice-cream industry in India is worth

Rs. 2000 core (2008-
09).
. This industry can be divided into Branded
market & the
unbranded market.
. The branded market at present is 100
Million liters per annum
valued at Rs. 800 core.
 Business School

ORGANIZATIONAL ANALYSIS
. MERIIBOY one of the top ice cream
company in kerala
.Mainly meriiboy play in kerala and
india n market
.High quality products Maintaining
good quality with purity raw
materials in production is one of the
values which MERIIBOY Company is
focused on its production.
 Business School

COMPANY STRUCTURE
 Business School

MISSION
The mission of the company is to deliver high quality food
products that set themselves apart from others in taste and
value.

VISION
The supreme food industry (Meriiboy Ice cream
Company) has a great vision of becoming a leader
of Fast moving consumer goods and products. Its
vision is to provide total customer satisfaction
through continuous improvement in production
process and services
 Business School

PRODUCTS

. ICE CREAM PRODUCT

( con, Squre tub, round tub, gulfe,
bars etc)
 Business School

SWOC ANALYSIS
STRENTH: Wide variety of unique ice cream and dessert
flavours High quality products, centralised system, simple
and advanced technology
WEAKNESS: Wide variety of unique ice cream and dessert
flavours. Seasonal sales of the products. Low
professionalism, less promotion opportunities
OPPORTUNITIES: Growing Ice cream market. Brand value.
Wide Target AUDIENCE. Quality advantage. Labour power
and new scope in ice cream products
COMPETITORS: rising price of RAW MATERIALS. Price of the
products. Demands changing.
 Business School

COMPETITORS
.AMUL
LAZZA
ARUN
 Business School

POSITION OF THE INTERN

As an intern I was placed at MERIIBOY Ice creams which is
located at Chelamattom, Ernakulam and the job assigned to
me was to conduct organizational study and do my
internships. As part of the internship, I was under the
guidance of the Mrs. Ambily G.S (manager HR). A core
group was formed for discussing various aspects concerning
the company
 Business School

INTERNSHIP OVERVIEW
December 21 to 26 2021 Activities

21 and 22 / 12/ 2021 Company watching and sales

leader discussion

23/12/2021 Billing (customers buying

report in secondary format)
24/12/2021 Billing and finance head with
discussion
26/2021 Sales taking from tele calling
 Business School

CONTRIBUTION OF THE INTERN

TO THE ORGANISATION
When I joined the organization, I was assigned the duty of
getting a detailed idea about the functioning of the
organization Fore that, each week I met with the various
department managers and its employees to study the
functioning of each department in TTPL. With this I gained
brief information about the marketing strategies,
techniques etc
 Business School

LEARNING FROM THE

INTERNSHIP
After the completion of the internship, I understood the precise
concept of the overall functioning of various departments in the
company. As an intern I found out that MERIIBOY with the major
aim of quality at hand keeps its words and plays a major role in the
sector of its manufacturing. The very important thing which I
learned from this internship is the manager- employee relationship
i.e., the coordination between the manager and his subordinates,
receptiveness of the manager
 Business School

CONCLUSION
The organization study carried out in Supreme Food
Industries was successful in achieving the specific
objectives. It helped to familiarize with the organization
structure and its functioning. It also helped to familiarize
with the different departments in the organization and their
functions and activities. The study helped to understand
how the key business processes are carried out in an
organization and how information is used in organization for
decision making at various levels. The company is always
focusing on the quality of products.
 Business School

Thank you

Reference: WWW.Meriiboy.com