P R E S E N TAT I O N

ABOUT US

T I T L E
At Contoso, we empower organizations to foster collaborative
thinking to further drive workplace innovation. By closing the 2
loop and leveraging agile frameworks, we help business
grow organically and foster a consumer first mindset.​

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PROBLEM

P R E S E N TAT I O N
Customers Market gap

66% of US consumers Few, if any, products on the

T I T L E
spend money on multiple market help customers like we
products that only partially do​
resolves their issue 3

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Costs Financials

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Loss of productivity costing Millennials account for about a

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consumers thousands of dollars  quarter of the $48 billion spent
on other products in 2018​
 P R E S E N TAT I O N
SOLUTION

T I T L E
4

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Close the gap Ta r g e t a u d i e n c e Cost savings Easy to use

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Our product makes consumer Gen Z (18-25 years old) Reduce expenses for replacement Simple design that gives

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lives easier, and no other product products  customers the targeted
on the market offers the same information they need​
features​
P R O D U C T O V E RV I E W

P R E S E N TAT I O N
T I T L E
Unique First to market
Only product specifically dedicated to First beautifully designed product
this niche market that's both stylish and functional​ 5

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Te s t e d Authentic
Conducted testing with college Designed with the help and input of
students in the area​ experts in the field ​
 P R E S E N TAT I O N
PRODUCT BENEFITS

T I T L E
Cool and stylish product​
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Areas for community connections

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Online store and market swap ​

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COMPANY
OVERVIEW
BUSINESS MODEL

P R E S E N TAT I O N
T I T L E
Abstract​ Design​ 8
Research​

We based our research on market We believe people need more Minimalist and easy to use ​

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trends and social media​ products specifically dedicated

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to this niche market​

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 P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
O V E RV I E W

T I T L E
9

$3B $1B $2B

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Opportunity to build​ Freedom to invent​ Few competitors​

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Fully inclusive market​ Selectively inclusive market​ Specifically targeted market​
Total addressable market​ Serviceable available market​ Serviceable obtainable market​
 P R E S E N TAT I O N
MARKET
O P P O RT U N I T Y
C O M PA R I S O N

T I T L E
$3B Opportunity to Build
Revenue over 12 months​ 10

$2B

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Freedom to Invent

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Market share​

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$1B Few Competitors
Obtainable market​
 P R E S E N TAT I O N
OUR COMPETITION

T I T L E
CONTOSO COMPETITORS 11

Our product is priced below that of other companies on Company A​

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the market​ Product is more expensive​

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Design is simple and easy to use, compared to the Companies B & C ​

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complex designs of the competitors​ Product is expensive and inconvenient to use​

Affordability is the main draw for our consumers to our Companies D & E​
product​ Product is affordable, but inconvenient to use
OUR COMPETITION GRAPHIC

P R E S E N TAT I O N
CONVENIENT

T I T L E
A CONTOSO

12
EXPENSIVE AFFORDABLE

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D

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B
C

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E
INCONVENIENT​
 P R E S E N TAT I O N
G R O W T H S T R AT E G Y
How we’ll scale in the future

T I T L E
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FEB 20XX M AY 2 0 X X OCT 20XX

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Roll out product to high profile Release the product to the Gather feedback and adjust

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or top-level participants to general public and monitor product design as necessary​
help establish the product​ press release and social media
accounts​
 P R E S E N TAT I O N
TRACTION
Forecasting for success​

T I T L E
Key metrics Revenue by year
$50K
CLIENT
ORDERS
GROSS NET 14
S AV E N U E REVENUE
$40K
20XX​ 10​ 1100​ $10,000​ $7,000​

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20XX​ 20​ 200​ $20,000​ $16,000​ $30K

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20XX​ 30​ 300​ $30,000​ $25,000​
$20K

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20XX​ 40​ 400​ $40,000​ $30,000​

20XX​ 50​ 500​ $50,000​ $40,000​ $10K

20XX 10 1100 $10,000 $7,000

$0
20xx 20xx 20xx 20xx 20xx
TWO-YEAR ACTION PLAN

P R E S E N TAT I O N
Run focus
Draft blueprints​ Gather feedback​
groups​

T I T L E
20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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Test design​ Launch design​ Deliver to client

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20XX

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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FINANCIALS

P R E S E N TAT I O N
YEAR 1 YEAR 2 YEAR 3
Detailers​ 5,000​ 40,000​ 160,000​ ​

Users​ 50,000​ 400,000​ 1,600,000​ ​

Sales​ 500,000​ 4,000,000​ 16,000,000​ ​

T I T L E
Average price per sale​ 75​ 80​ 90​ ​

Revenue @ 15%​ 5,625,000​ 48,000,000​ 216,000,000​ ​

GROSS PROFIT​ 5,625,000​ 48,000,000​ 216,000,000​ ​ 16

Expenses​ ​ ​ ​ ​

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Sales & marketing​ 5,062,500​ 38,400,000​ 151,200,000​ ​

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Customer service​ 1,687,500​ 9,600,000​ 21,600,000​ 70%​

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Product development​ 562,500​ 2,400,000​ 10,800,000​ 10%​

Research​ 281,250​ 2,400,000​ 4,320,000​ 5%​

T O TA L E X P E N S E S ​ 7,593,750​ 52,800,000​ 187,920,000​ 2%​

EBIT -1,968,750 -4,800,000 28,080,000 ​

 P R E S E N TAT I O N
T I T L E
OUR 17
TEAM

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TA K U M A H AYA S H I ​​ M I R J A M N I L S S O N ​​ F L O R A B E R G G R E N ​​ R A J E S H S A N T O S H I ​​
President Chief Executive Officer​ Chief Operations Officer​ VP Marketing​

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 P R E S E N TAT I O N
T I T L E
TA K U M A H AYA S H I ​​ M I R J A M N I L S S O N ​​ F L O R A B E R G G R E N ​​ R A J E S H S A N T O S H I ​​
OUR President Chief Executive Officer​ Chief Operations Officer​ VP Marketing​
18
TEAM

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GRAHAM BARNES​ R O WA N M U R P H Y ​ ELIZABETH MOORE​ ROBIN KLINE​
VP Product​ SEO Strategist​ Product Designer​ Content Developer​
 FUNDING

P R E S E N TAT I O N
T I T L E
1 2K 1 4K 32K 82K
19

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Property Angel Investments Cash Shares

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Revenue obtained from property Amount obtained through other Liquid cash we have on hand​ Number of shares converted into

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rentals​ investors​ USD​
 P R E S E N TAT I O N
S U M M A RY
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations virtually

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manage agile workflows. We thrive because of our market
knowledge and great team behind our product. As our CEO says,
"Efficiencies will come from proactively transforming how we
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do business."​

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 P R E S E N TAT I O N
THANK YOU

T I T L E
21

Mirjam Nilsson​​

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206-555-0146​

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mirjam@contoso.com​

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www.contoso.com​