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  • Crunch

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    Haiqa Shafiq
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    Crunch Fitness was founded in 1989 in New York and has since expanded to over 300 franchised fitness clubs across the United States, Canada, and Australia. Over the past decade, Crunch grew rapidly through both organic growth and acquisitions of other gyms, opening new locations in major cities. What differentiated Crunch was its emphasis on innovative programs, benefits for employees, and a judgment-free environment focused on customer service.

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    Presentation on cas study crunch

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    Crunch Fitness was founded in 1989 in New York and has since expanded to over 300 franchised fitness clubs across the United States, Canada, and Australia. Over the past decade, Crunch grew rapidly through both organic growth and acquisitions of other gyms, opening new locations in major cities. What differentiated Crunch was its emphasis on innovative programs, benefits for employees, and a judgment-free environment focused on customer service.

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    39 views13 pages

    Crunch

    Uploaded by

    Haiqa Shafiq
    Crunch Fitness was founded in 1989 in New York and has since expanded to over 300 franchised fitness clubs across the United States, Canada, and Australia. Over the past decade, Crunch grew rapidly through both organic growth and acquisitions of other gyms, opening new locations in major cities. What differentiated Crunch was its emphasis on innovative programs, benefits for employees, and a judgment-free environment focused on customer service.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    Crunch Fitness

    Presentation Outline
    1. Introduction of the company
    2. Overview of the expansion over a decade
    3. Locations (Exhibit 3)
    4. What made crunch different?
    Introduction of the Company
    • Founded by: Doug Levine
    • Year: 1989
    • Industry: Health Club
    • Headquarter in New York, US
    • Over 300 franchised fitness clubs
    • Located in United States, Canada and
    Australia.
    • Employees
    Overview of expansion
    1988 1990 1991 1994 1996 1999
    •Man •Cha •Acquisi •Sunset
    •St. boulev
    •San
    Francisco
    hatta tion of
    rles Mark a gym ard,
    •Miami
    •5 branches
    n, in Los in new York
    stre s •Partnership
    New Lafayett Angele with a club
    York et place e street s in Tokyo
    Locations of Crunch
    What made crunch so
    different?
    • Differentiated program
    • Diversification in business ideology
    • Benefits for employees
    • No judgment philosophy
    • Customer service
    • Highly experienced trainers
    • Introducing innovative offerings
    Crunch’s way to expansion
    • Opening of various branches
    • Unique features/ customized services according to
    the location
    • Partnership with US Bobsled team
    • Attracted coverage from model Cindy Crawford of
    MTV’s “House of Style.”
    • Videos featuring aerobics instructors showcasing
    their unique programs went on air on ESPN
    • Sold licensed products countrywide
    Positive Impacts of expansion
    Negative impacts of expansion
    Problems within the company
    Unplanned management
    Plethora of options
    Where does crunch stand today?

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