PROJECT-1

BY- ARJUN ARORA

 Sales Funnel
A sales funnel is the marketing term for the journey
potential customers go through on the way to
purchase. There are several steps to a sales funnel,
usually known as the top, middle, and bottom of the
funnel, although these steps may vary depending on
a company's sales model.
Any business owner knows the pain of just missing a
sale. After weeks of pitches and demos, chatter and
charm, the prospect drops out of the sales funnel
without buying.
Process Involved In Making a Scale
 

Stage 1: Awareness

The first of the sales funnel stages is called the “awareness” level, because it's where people first
become aware of your product or service. They may hear about you from your advertising, social
media, even word of mouth.
 
 Stage 2: Interest
Once prospects have learned about your brand, they’ll evaluate it based on their interest level. They’ll
think about the problem they’re trying to solve and conduct competitive research to make sure your
offering is the best solution.

Stage 3: Decision

Armed with information about your company, prospects will dig deeper into your pricing and
packaging options. Sales pages, webinars, and calls are helpful in this stage to help sway prospects to
make a purchase.

Stage 4: Action

All your work comes down to this stage: whether the prospect makes a purchase or not. If they didn’t,
the deal isn’t lost forever. You can create nurture campaigns to make sure you stay top of mind.
Sales Funnel vs Marketing Funnel
If you are facing any objection from the leads , how are you
going to overcome them in order to convert them to a valuable
customer of our corporation ?
Here are two main strategies for lead generation;
 Inbound marketing. This tends to include almost all marketing
done through digital channels, to attract leads who are already
interested in your solution/product. These leads come to you
themselves. You get their attention by producing and distributing
quality, targeted content that they can access through social media,
websites, search engines, or other channels.
 Outbound marketing. This covers marketing wherein you (the
marketer) take the initiative of reaching out to as many people in your
target market as possible, usually through “traditional” channels (eg:
ads on television/radio/billboards). You actively go out to find your
leads, and you can often target very specific audiences or
opportunities (eg: telemarketing or cold email prospecting).
Sales funnel with a real time example

You run a fantastic Facebook Ad that drives traffic to

a landing page. On the page, you ask your prospect to
sign up for your email list in exchange for a lead
magnet. Everyone wants what you're selling. Next,
you add those same customers to a new email list