communication can be classified into three categories, namely; oral, written, and non- verbal communication. Oral/Verbal Communication
• It means exchange of information, ideas and opinions
with the help of spoken words. An oral communication can be formal or informal. It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice over internet etc. In oral communication, communication is influenced by pitch, volume, speed and clarity of speaking. A manager would use oral communication for a variety of things such as, meetings, presentations, interviews, group discussions, trainings, speeches, performance reviews, etc. Oral/Verbal Communication • Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust. Oral/Verbal Communication • The term ‘verbal’ is colloquially used to mean oral but in communication studies, ‘verbal’ means by using words and language. Verbal communication is the form of communication in which message is transmitted verbally. It is usually done by word of mouth. Most of our communication is done by using language; we speak whenever we have to convey information and ideas, to discuss, to motivate, to appreciate, or to warn, reprimand, complain, and so on. We may do any of these things orally. Oral/Verbal Communication • Face to face conversation is the most natural way of transmitting the message. Oral orders, face to face interviews, lectures, group discussions, social gatherings, etc, are frequently used in our daily life. These have the merit of achieving greater cooperation and understanding because the communicator can convey the message both by words and expressions or gestures. Moreover, the listener can make queries if he has any doubt or if he is not able to understand the message. Oral/Verbal Communication • Mechanical devices are gaining great popularity for communicating the messages in the modern business enterprises. The important devices used include signals, telephone, intercom system, electric paging system and Dictaphone. Oral/Verbal Communication • Every executive makes use of oral communication by instructing, lecturing, counseling and so on. Oral communication is also used for attending to the suggestions and grievances of the workers. The greatest benefit of oral communication is that it saves time as it provides an immediate response and feedback. It fosters a friendly and cooperative spirit. It permits personalized contacts and develops a sense of belongingness. Oral/Verbal Communication • Nonetheless, oral communication is not free from drawbacks. It may be time consuming because for having direct talks, the individuals concerned have to move back and forth to and from their work places. It may not be specific and so may be misunderstood. It may also create legal difficulties if no written record of conversation is preserved. Advantages of Oral Communication
• There is high level of understanding and transparency in oral communication as it is
interpersonal. • There is no element of rigidity in oral communication. There is flexibility for allowing changes in the decisions previously taken. • The feedback is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay. • Oral communication is not only time saving, but it also saves upon money and efforts. • Oral communication is best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over. • Oral communication is an essential for teamwork and group energy. • Oral communication promotes a receptive and encouraging morale among organizational employees. • Oral communication can be best used to transfer private and confidential information/matter. Disadvantages/Limitations of Oral Communication
• Relying only on oral communication may not be sufficient as business
communication is formal and very organized. • Oral communication is less authentic than written communication as they are informal and not as organized as written communication. • Oral communication is time-saving as far as daily interactions are concerned, but in case of meetings, long speeches consume lot of time and are unproductive at times. • Oral communications are not easy to maintain and thus they are unsteady. • There may be misunderstandings as the information is not complete and may lack essentials. • It requires attentiveness and great receptivity on part of the receivers/audience. • Oral communication (such as speeches) is not frequently used as legal records except in investigation work. Effective Oral Communication
• Effective communication is communication that
is clearly and successfully delivered, received and understood. Effective communication takes place only when the listener clearly understands the message that the speaker intended to send. In other words a speaker transmits a message and must ensure that the message is delivered clearly. A listener takes delivery of the message and must be an active listener. Effective Oral Communication
• Communication is effective only when both
the sender and the receiver are focused on the act of communication. While the sender must sharpen and improve skills of speaking and writing, the receiver must improve skills of listening and reading. Standards of Effective Communication
• Complete: communicate all relevant information
• Clear: convey information that is plainly understood • Brief: communicate the information in a concise manner • Timely: offer and request information in an appropriate timeframe, verify authenticity, and validate or acknowledge information.