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Defining KPIs Align

With Company’s Goal


Defining KPIs Measuring Achievements

Company Company
Level Level

Division Division
Level Level

Department Department
Level Level

Unit Level Unit Level


Supporting Supporting
Dept B Dept A

Main
Core Activities Objectives

Supporting Supporting
Dept C Dept D
President
Director

Sales & Logistic Finance


HR Director
Marketing Dir Director Director

Sales Mgr Purchasing Financial


HR Mgr
Mgr Controller

Warehouse People Dev Tax & Billing


Sales SPV Mgr Mgr Mgr

Distribution Compensatio
Sales Team Accounting
Mgr n & Benefit
HR Logistic

Market
Sales & Distribution Growth

Sales &
Finance
Mrkt
HR Logistic
Jobdesc & KPI Jobdesc & KPI

Main Target
Vision & Mision

Finance Sales & Mrkt Dept


Jobdesc & KPI Jobdesc & KPI
Vision
&
Mission

Strategy

Objectives

Critical Success Factor

Key Performance Indicators

Action
Jobdesc & KPI
Sales & Marketing Jobdesc
1. Develop and coordinate sales selling cycle and methodology
2. Oversee the company marketing function to identify and develop new customers for
products and services
3. Research and develop strategies and plans which identify marketing opportunities,
direct marketing, and new project development.
4. Work with peer department managers and corporate staff to develop business plan

Sales & Mrkt KPI (measures)


1. Delivery leadtime
2. Sales Growth Target (per area/type/category)
3. Sales value per person
4. Sales amount/person
5. Customer complaint
Jobdesc & KPI

HR Jobdesc
1. To establish & keep core competencies meet with company’s goal (Vision & Mision)
2. To ensure all recruitment fit with the competencies requirement
3. To ensure existing employee fit with competencies requirement
4. To evaluate in particular periodic the performance of Org/employee
5. To set & implement reward & Punishment system properly

HR KPI (measures)
1. Delivery on time
2. Sales Growth
3. Profit/employee
4. Absenteism
5. Employee turn over
6. ROI on People development
Jobdesc & KPI

Logistic Jobdesc
1. To monitor the quality, quantity, cost and efficiency of the movement and storage
of goods
2. To coordinate and control the order cycle (leadtime)
3. To analyze data for monitoring performance and plan improvements and demand
4. To analyze logistical problems and producing new solutions

Logistic KPI (measures)


1. Delivery leadtime (on schedule)
2. Delivery efficiency (cost ratio)
3. Sales Growth
4. Customer complaint
5. Stock value at period end
Jobdesc & KPI

Sales & Mrkt KPI (measures) HR KPI (measures) Logistic KPI (measures)
1. Delivery leadtime 1. Delivery Leadtime 1. Delivery leadtime (on schedule)
2. Sales Growth 2. Sales Growth 2. Delivery efficiency
3. Sales value per person 3. Profit/employee 3. Sales Growth
4. Sales amount/person 4. Absenteism 4. Customer complaint
5. Customer complaint 5. Employee turn over 5. Stock value at period end
6. ROI on People development

Sales & Mrkt KPI (measures) HR KPI (measures) Logistic KPI (measures)
+ Does sales team monitor schedule? +Does competencies set are proper? + Does Log set correct schedule?
+ Do they pursue Log for delivery? +Does HR Recruit correct person? + Does Log evaluate how many sales fail
+Does HR train them well? due to delivery problem?
+Does HR provide correct working
tools?
+Does HR put the correct person?
Overlapping KPI

Company
Goal

HR S&M
KPI KPI

Log KPI
THANK YOU

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