Using Rhetoric

Storyboard
By Kathryn Harnish
Title/Captions: What is Rhetoric?

Narration: Are you struggling to write persuasive

essays or speeches that connect with audiences?

Images/Video Clips:
https://stock.adobe.com/search?k=bored+audience&ass
et_id=380992669

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/

Notes: Start music first, and enter voice after 3

seconds, use fade-in effect.
Title/Captions: None

Narration:Perhaps you need to consider employing rhetorical

appeals and devices. Many effective speakers throughout history
have used rhetoric to motivate and convince their audiences.

Images: https://www.dreamstime.com/photos-images/oprah.html
https://www.dreamstime.com/photos-images/obama.html
https://www.dreamstime.com/photos-images/mlk.html

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/

Notes: Fade images in and out during narration

Title/Captions: none

Narration: Barack Obama and Greta

Thunberg provide two great examples of how
rhetoric improves your writing.

Video clips:
https://www.youtube.com/watch?v=Vy5R7qh
phGI
https://www.youtube.com/watch?v=KAJsdgT
PJpU

Music: None
Notes:
What
Narration first while are
video the characteristics
plays of an inclusive classroom?
then fade in video audio. Play a
few seconds of each video to show
rhetoric.
Title: none

Narration: What did these speakers have in

common? They used one or more of the four rhetorical
appeals found on the rhetorical triangle.

Images/Video Clips: Created in Google Slides

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/

Notes:

Start narration then fade music back in

Narration: The appeals on this triangle, ethos, pathos, and logos,
help speakers and writers connect with their audiences by appealing
to either a sense of credibility, emotion, or logic.

Images:
https://www.shutterstock.com/image-illustration/using-ethos-pathos-l
ogos-order-persuade-1937227069

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/
Narration: The first element, ethos, which means “ethics” in
Greek, deals with the idea that the speaker has credibility to speak
on the topic.

Images: Created in Google Slides

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/
Narration: Maybe they are an expert or a celebrity associated
with that idea. For example, Ruth Bader Ginsburg, a supreme court
justice, would have had plenty of credibility to discuss matters of the
U.S. Constitution. Establishing authority on the topic you’re speaking
about creates a stronger argument and means your audience is
more likely to listen.

Images:
https://commons.wikimedia.org/wiki/File:Ruth_Bader_Ginsburg,_SC
OTUS_photo_portrait.jpg

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/
Narration: The next element on the triangle is pathos, which
means “emotion” in Greek, is an appeal used when the speaker wants
to evoke a feeling in their audience.

Image: Created in Google Slides

https://www.pexels.com/photo/yellow-paintedsmiley-face-eggs-689885
6/

Music: Music: “Teamwork” by 2TECH-AUDIO

https://www.free-stock-music.com/

Notes: Fade from one image to the next

Narration: President Barack Obama relied on pathos
in his 2009 inaugural address when he stated: “On this
day, we gather because we have chosen hope over fear,
unity of purpose over conflict and discord.” With these
words, he attempts to create a feeling of unity and
camaraderie in his audience.

Images:
https://obamawhitehouse.archives.gov/blog/2009/01/21/p
resident-Barack-obamas-inaugural-address
.
Music: Music: “Teamwork” by 2TECH-AUDIO
https://www.free-stock-music.com/

Notes: Zoom in slowly to quote

Narration: The last appeal on the triangle is logos,
meaning “logic” in Greek. When a speaker uses logic,
they are going to state facts and statistics, quote
research, or refer to history in order to provide evidence
to support their argument.

Images: Created in Google Slides

http://clipart-library.com/clipart/data-cliparts_8.htm

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Music: Music: “Teamwork” by 2TECH-AUDIO
https://www.free-stock-music.com/

Notes: Fade from one image to the next

Narration: One speaker who did this effectively is
Great Thunberg who addressed the UN about climate
action in 2019. In her speech, she pointed to evidence
and research that showed just how bad the environment
had gotten in recent years. This added to her argument
because the damage she claimed occurred was then
irrefutable. Anyone in the audience could fact-check her
claims.

Images:
https://www.npr.org/2019/09/23/763452863/transcript-gre
ta-thunbergs-speech-at-the-u-n-climate-action-summit

.
Music: Music: “Teamwork” by 2TECH-AUDIO
https://www.free-stock-music.com/

Notes: Zoom in to 3rd and 4th paragraphs

Narration: So, next time you must write a speech or
an essay with the purpose of arguing or convincing, try
employing these rhetorical appeals. A skilled writer can
use all three appeals to motivate and convince an
audience to join their cause.

Images: Created in Google Slides

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Music: Music: “Teamwork” by 2TECH-AUDIO
https://www.free-stock-music.com/

Notes: Fade music out after narration ends

 https://freerangestock.com/photos/
113806/united-states-capitol-building-
straight-view.html

https://www.dreamstime.com/greta-thunberg-speaking-berlin-came-to-talk-
climate-change-her-fears-fridays-future-demos-image144228960
Images for this video were sourced from Shutterstock,
Dreamstime, or created in Google Slides.

Audio provided by WeMovie.