ORGANIZING TO

SELL AND
SERVICE
CHAPTER 7

SUBJECT : CONVENTION AND EVENT MANAGEMENT

PREPARED BY : MISS FATIHAH
LEARNING OUTCOME
 Define the marketing as a management
function
 Learning about the marketing responsibilities
 Describe the organization charts
 Review the staffing consideration
 Identify the job description
 Knowing the files and records
MARKETING MANAGEMENT
DEFINITON
 Marketing is a critical component of business
operations.
 The management of a company's marketing
activities and resources, and the practical
application of underlying methods and
techniques, is called marketing
management.
 Essentially, marketing managers execute all
managerial functions associated with
marketing processes.
MARKETING AS MANAGEMENT
FUNCTION
 marketing management functions
include analysing, coordinating, planning,
and executing procedures designed to
increase customer engagement, drive
sales, and create product/service
awareness.
 These functions focus on implementing
product, place, promotion, and price
strategies and objectives
MARKETING RESPONSIBILITY
Planning how to
Determining
achieve the
marketing
identified
objectives
objectives 

Coordinating
Organizing the
and directing
marketing
marketing
process 
activities

Analyzing and
evaluating the
market process
ORGANIZATION CHART
STAFFING CONSIDERATIONS
1. Create a Staffing Plan
 If you are staffing a new business, you need to
create a staffing plan. I
 t will guide you around the recruitment process.
 Staffing your company using a plan ensures that you
do not hire fewer people than you need or end up
with too many workers.

2. Hiring Technique
 You need to decide on the strategy you will use to
find qualified hires.
 Which staffing solutions will you use to recruit, hire,
and train your staff? Will you use job fairs or post
jobs online?
3. Projected Growth
 Based on the projected growth and past trends of the
company, do you need to add staff or replace the current
workers with growth-oriented employees?
 While you are at it, hire interns and entry-level
employees who will take a beginner’s salary to perform
basic tasks.

4. Carry out human resource inventory check

 If you thought only a stock check is necessary for
business, you are mistaken. You need to make an
inventory check of your staff’s skills before staffing your
company. It will keep you from hiring people with the
skills you already have in your company.
 For your staff who are about to retire, use interns. Train
them to take over the retirees, and it will eliminate the
need for future hiring and training.
5. Review you work place culture
 Before staffing your company, ensure that
you have an environment that people want
to be and work.
 Visit workshops and seminars prepared by
staffing agencies. Get ideas on how to create
the best workplace culture. Get advice from
other company leaders on the best ways to
make your employees love working with your
organization.
JOB DESCRIPTION
 Job
-All the tasks carried out by a particular employee in the
completion of prescribed duties, within the setting of a
particular working environment

 Job Analysis
The process of examining a job to identify its component
parts and the circumstances in which it is performed.
This would normally require an examination of :
a. The purpose of the job
b. The setting of the job
c. The main tasks that have to be performed in order to
achieve the results
d. The resources or facilities available to the employee
 Job Description
A broad statement of the purpose, scope,
duties and responsibilities of a particular job.
This would normally include the following :
I. Job Tittle
II. Purpose and scope of job
III. To whom responsible
IV. Place of work
V. For whom responsible
VI. Main Duties
VII. Main characteristics and working conditions
VIII. Key performances measure
FILES AND RECORD
A file is a collection of records which have
common properties.
 Each file has its own file reference which is
unique.
 The file reference indicates the subject or
contexts of the records.
 A record can be an image, text based or in
electronic or physical format.
HOW TO MAINTAIN FILES AND RECORDS
i. Avoid saving unnecessary documents
ii. Follow a consistent method for naming
your files and folders
iii. Store related documents together,
whatever their type
iv. Separate on going work from completed
work.
v. Avoid overfilling folders
vi. Organize documents by date
vii. Make digital copies of paper documents.