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An online marketing and ordering system is

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both creative and technically advantageous
aspects in the world of internet, including
the design, advertising, sales and
development. It is now being used by many
companies, including those companies
which competing in the world of business.
Therefore, online marketing and ordering
system is one of the most important online
activities.
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The proponents have chosen this
study because convenience is
paramount. This evokes the physical
analogy of buying products or
services at a shop that will maximize
the company’s sales by introducing
them to the global market and
expands their business without
additional overhead.
 The Beneficiary 03
Optic Axis Marketing implements an
existing manual system in their
transactions, payments and even in
generating reports. They relied on pens
and papers only. Problems such as
missing orders and wrong information
arise. Under the old manual ordering
system, it takes up too much time to
process.
Statement of the Problem 04
The study focused on the effect of
online-selling website of Optic Axis
Marketing and their consumers.
Specifically, it answers the following
questions:
Statement of the Problem 04
1. Are the consumers updated to the
current information and news about
Optic Axis?
2. Will the company saves more money
on printed brochure or catalogue than
having an online ordering system?
2. What will be the effect of online
ordering to the company?
Purpose/Objective of the Study 05
S​ tudy aims to help the beneficiary with the proposed
system by: 
- Being able to update their customers with the current
news about their products and services. It increases
efficiency and improve services provided to the
customers through better application of technology in
daily operations.
- Saving money from producing brochures,
advertisements from newspapers and radio.
- Improving the efficiency of Optic Axis’ staffs and
personnel, increase level of accuracy, speed of service,
sales volume and customer satisfaction.
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S​ copes
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The study focuses on the improvement
of existing system by providing internet
technology to advertise and offer online
ordering system. The system will consist
of some significant modules in order to
satisfy the company’s needs as well as
the customers’. 
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Limitations
The propose system does not transact
sales in pay pal or credit card. The
only means to pay for the
product/services of Optic Axis online
is through deposit slip. The propose
system only transacts sales
nationwide.
 SYNTHESIS 03
Based on the information gathered,
company who are engaged into online
ordering system are more likely to be
competitive in the business field.
According to the related local and
foreign literature collected, e-
commerce promotes convenience to
both consumers and the beneficiary.