PHILLIPINES POPULAR

CULTURE
GROUP 1
Unit 1
DOREN JAY TICAYA
ANFELKAYE EMPEDRADO
IVAN LLLICH MONTELIBANO
JENELYN INECIAL
JHOMAR MAR PASQUEL
JINO SUMAGAYSAY
JOHN EMIL S QUINTAR
JOHNROY DESLATE
TITO ORTEGA JR.
WHAT IS POPULAR CULTURE
•  (also called mass culture and pop culture) is generally recognized by members of a 
society as a set of the practices, beliefs, and objects that are dominant or prevalent in a
society at a given point in time. Popular culture also encompasses the activities and
feelings produced as a result of interaction with these dominant objects. Heavily
influenced in modern times by mass media, this collection of ideas permeates the 
everyday lives of people in a given society. Therefore, popular culture has a way of
influencing an individual's attitudes towards certain topics.[1] However, there are various
ways to define pop culture. Because of this, popular culture is something that can be
defined in a variety of conflicting ways by different people across different contexts It is
generally viewed in contrast to other forms of culture such as folk cults, 
working-class culture, or high culture, and also through different high praised
perspectives such as psychoanalysis, structuralism, postmodernism, and more. The
most common pop-culture categories are: entertainment (such as film, music, television
 and video games), sports, news (as in people/places in the news), politics, fashion, 
technology, and slang.
 WHAT IS CULTURE
• Culture is the characteristics and knowledge of a particular group
of people, encompassing language, religion, cuisine, so..cial
habits, music and arts.
 CAPITALISM

• capitalism is an economic system in which private individuals or businesses

own capital goods. The production of goods and services is based on supply
and demand in the general market—known as a market economy—rather than
through central planning—known as a planned economy or 
command economy.
 MASS SOCIETY
• Mass society is any society of the modern era that possesses a
mass culture and large-scale, impersonal, social institutions. A
mass society is a "society in which prosperity and bureaucracy
have weakened traditional social ties
 CHARACTERISTICS OF POPULAR
CULTURE
• As the 'culture of the people', popular culture is determined by the interactions between people in
their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people
eat are all examples of popular culture. Popular culture is also informed by the mass media.

• Characteristics of Culture:
• Learned Behaviour:
• Culture is Abstract:
• Culture is a Pattern of Learned Behaviour
• Culture is the Products of Behaviour:
• Culture includes Attitudes, Values Knowledge
• Culture also includes Material Objects:
• Culture is shared by the Members of Society:
• Culture is Super-organic:
 CONCEPT OF POPPULAR
CULTURE
• Popular culture is the set of practices, beliefs, and objects that
embody the most broadly shared meanings of a social system.
It includes media objects, entertainment and leisure, fashion
and trends, and linguistic conventions, among other things.
 THE THEORY OF POPULAR
CULTURE
• Among the theories and ideas the book introduces are
mann culture, the Frankfurt School and the culture industry,
semiology and structuralism, Marxism, feminism,
postmodernism and cultural populism.
 MANN CULTURE
• 1875-1955), already a major public figure in Germany at the
end of WWI, was neither an immediate supporter of the Weimar
Republic nor an obvious opponent of the conservatives. His
ambivalence about mass society derived from a tension
between his aesthetic sensibilities and his political ideals—a
tension which this essay confronts.
 FRANK FURT SHCOOL
• The Frankfurt School was a school of social theory and critical
philosophy associated with the Institute for Social Research, at
Goethe University Frankfurt.
 CULTURE INDUSTRY
• The term culture industry was coined by the critical theorists
Theodor Adorno and Max Horkheimer, and was presented as
critical vocabulary in the chapter "The Culture Industry:
Enlightenment as Mass.
 SEMIOLOGY
• The semiology studies the social life of the signs, for example the
meaning and the value of the red color (clothes, plastic arts,
literature).
 STRUCTULARISM
• In sociology, anthropology, and linguistics, structuralism is a
general theory of culture and methodology that implies that
elements of human culture must be understood by way of their
relationship to a broader system.
•.
 Marxism
• Marxism is a method of socioeconomic analysis that uses a
materialist interpretation of historical development, better known
as historical materialism, to understand class relations and
social conflict as well as a dialectical perspective to view social
transformation. 
 feminism,
• Feminism is a range of social movements, political movements,
and ideologies that aim to define and establish the political,
economic, personal, and social equality of the sexes.
WHY IS POPULAR CULTURE IS
IMPORTANT
• We are more likely to act in our society's best interests because
we know that those best interests are also our own. An
authentic popular culture also gives us a sense of shared
identity, meaning, and purpose that transcends differences in
geography, race, ethnicity, religion, or politics.
 CONCEPT OF MASS
• In the modern language of relativity theory there is only one mass, the
Newtonian mass m, which does not vary with velocity; hence the
famous formula E = mc2 has to be taken with a large grain of salt.
 CULTURE INDUSTRY
• The term culture industry was coined by the critical theorists
Theodor Adorno and Max Horkheimer, and was presented as
critical vocabulary in the chapter "The Culture Industry:
Enlightenment as Mass .
 PROGRESSIVE EVOLUTION
• Orthogenesis, also known as
orthogenetic evolution, progressive
evolution, evolutionary progress, or progressions, is the
biological hypothesis that organisms have an innate tendency
to evolve in a definite direction towards some goal (teleology)
due to some internal mechanism or "driving force".
 EFFECT, FEELINGS,
EMOTION
• EFFECT: something that is produced by an agency or cause result
consequence: Exposure to the sun had the effect of toughening his
skin. power to produce results efficacy force influence His protest
had no effect.  meaning or sense purpose or intention: She
disapproved of the proposal and wrote to that effect.
• Feelings’: emotional state or reaction.
• EMOTION: Emotions are biological states associated with the
nervous system brought on by neurophysiological changes variously
associated with thoughts, feelings, behavioural responses, and a
degree of pleasure or displeasure. There is currently no scientific
consensus on a definition.
 VIRTUAL AND REALITY
• Virtual Reality (VR) is the use of computer technology to
create a simulated environment. Unlike traditional user
interfaces, VR places the user inside an experience. Instead of
viewing a screen in front of them, users are immersed and able
to interact with 3D worlds.
• THANK YOU AND
GODBLESS
YOU.