MARKETING MIX

SOMDEB KARMAKAR
DEBAJYOTI PADHY
PAULAMI DAS
SHANIYA SADAF
ARKANIL SEN
SHIBANJAN SAHOO
BENEFITS - 1 Plenty of loungers.
HOUSE BRAND- GOOD DAY
2 Not having too much sodium.

PRODUCT
3 It has more whole grains.

4 It has high baking soda which cites as an aid to food digestion.

• SATISFYING NEEDS – LOW PRICED PACKAGED FOOD,

HUNGER SATISFACTION
• EVOLUTION OF PRODUCT – TEA TIME BISCUITS TO BAKED
GOODIES
• QUALITY & SERVICE – RATES 4.5/5
• USP - Healthy biscuits with cashew and butter
• MARKET CAP – 1 LAC Cr
PRODUCT MIX
• WIDTH
• LENGHTH
• DEPTH
• CONSISTENCY

PRODUCT LINE ANALYSIS

•BERRIES AND NUTS
•NEW GOOD DAY CASHEW
•NEW GOOD DAY BUTTER
•NEW GOOD DAY NUTS COOKIE
•NEW GOOD DAY PISTA BADAM
•CHOCO CHUNKIES
•NEW GOOD DAY CHOCO-CHIP
•NEW GOOD DAY CHOCO-NUT
BRANDING & PACKAGING
• GOOD DAY BRAND – comes with a smile
• Bright colored packaging
• Well packed to keep the appropriate shelf life
• FSSAI Certified
PRODUCT LIFE CYCLE
PRICE
• PRICE DETERMINATION
• PRICING STRATEGY
• PRICE RESPECTIVE TO
OTHER BRANDS
PLACE
• SEGMENT – TARGET – POSITIONING
• DEMOGRAPHICS
• DISTRIBUTION
• PLACE STRATEGY
PROMOTIONS

• PROMOTIONAL STRATEGY
• CAMPAIGNS