Scribd Logo
Upload

Welcome to Scribd!

  • Business Analytics

    Uploaded by

    Harshal Sawale
    6 views10 pages
    This document discusses marketing analytics and its tools. Marketing analytics uses metrics to measure the performance of marketing initiatives. It outlines a marketing analytics framework that involves tracking the right data, creating UTMs, and confirming UTMs. The future of marketing analytics is predicted to include predictive analytics, AI-driven recommendations, anomaly detection, one-step channel management platforms, natural language processing, and voice-driven dashboards.

    Original Description:

    Original Title

    BUSINESS ANALYTICS

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses marketing analytics and its tools. Marketing analytics uses metrics to measure the performance of marketing initiatives. It outlines a marketing analytics framework that involves tracking the right data, creating UTMs, and confirming UTMs. The future of marketing analytics is predicted to include predictive analytics, AI-driven recommendations, anomaly detection, one-step channel management platforms, natural language processing, and voice-driven dashboards.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views10 pages

    Business Analytics

    Uploaded by

    Harshal Sawale
    This document discusses marketing analytics and its tools. Marketing analytics uses metrics to measure the performance of marketing initiatives. It outlines a marketing analytics framework that involves tracking the right data, creating UTMs, and confirming UTMs. The future of marketing analytics is predicted to include predictive analytics, AI-driven recommendations, anomaly detection, one-step channel management platforms, natural language processing, and voice-driven dashboards.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    MARKETING ANALYTICS

    Sachin chavan
    Radhika Agrawal
    Meera Mugale
    BUSINESS ANALYTICS
    Harshita Gupta
    Harshal Sawale
    • Information resulting from the
    systematic analysis of data.
    ANALYTICS

    MARKETING • Marketing analytics uses various


    ANALYTICS metrics to measures the performance of
    marketing initiatives.

    MODUL REPORT
    DATA STORY
    ES S
    convertable crazyegg

    MARKETING
    ANALYTICS
    TOOLS

    Mix panel Google


    analytics
    MARKETING 1.TRACKING THE RIGHT DATA
    ANAYTICS • Planning
    FRAMEWORK • Building
    • Reporting
    • Forecasting
    • Implementation & Optimization

    2.CREATE UTMS(URCHIN TRACKING


    MODULES)

    3.CONFIRM YOUR UTMS


    FUTURE OF MARKETING
    ANALYTICS
    4.NATURAL
    1.PREDUCTIVE
    LANGUAGE
    ANALYTICS
    3.ONE-STEP PROCESSING
    CHANNEL
    MANAGEMEN
    T PLATFORM
    2.AI-DRIVEN
    RECOMMENDATION & 5.VOICE-DRIVEN
    ANOMALY DETECTION DASHBOARDS
    Preductive analytics

    One-step channel
    Management platform
    FUTURE OF
    MARKETING
    ANALYTICS
    Natural language
    processing

    Voice driven dashboards

    You might also like