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    Mithun
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    The document discusses and compares the global branding strategies of Coca-Cola and McDonald's. It outlines that both companies have highly recognizable brands worldwide and implement consistent branding to differentiate their products and connect with consumers through culture, music, sports and restaurant partnerships. However, McDonald's branding strategy emphasizes consistent quality and standardization across all locations to build its brand recognition.

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    The document discusses and compares the global branding strategies of Coca-Cola and McDonald's. It outlines that both companies have highly recognizable brands worldwide and implement consistent branding to differentiate their products and connect with consumers through culture, music, sports and restaurant partnerships. However, McDonald's branding strategy emphasizes consistent quality and standardization across all locations to build its brand recognition.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views7 pages

    BM Presentation

    Uploaded by

    Mithun
    The document discusses and compares the global branding strategies of Coca-Cola and McDonald's. It outlines that both companies have highly recognizable brands worldwide and implement consistent branding to differentiate their products and connect with consumers through culture, music, sports and restaurant partnerships. However, McDonald's branding strategy emphasizes consistent quality and standardization across all locations to build its brand recognition.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    GLOBAL BRAND

    STRATEGIES
    COCA-COLA & MCDONALD’S
    ABOUT COCA COLA
    ABOUT MCDONALD’S
    BRANDING STRATEGIES OF COCA-
    COLA
    • Connected with Joy & togetherness
    • Targeted with Culture, music, sports
    • LOGO Resembles “open hapiness”
    • Coke also serves in restaurant chains
    BRANDING STRATEGIES OF MCDONALD’S
    HOW ARE THEY DIFFERENT?

    • Recognizable brand in the world at 94%.


    • Differential effect on consumers through its quality,
    consistency, and standardization
    • Product Differentiation of the brand makes product more
    attractive 
    HOW ARE THEY SIMILAR

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