VALUES and IT’S

IMPLEMENTATION
IN BUSINESS

BY-
HRITWIK
VANSH
SURAMYA
 Content

Role of Values in
Introduction Model of values Business values Business

Contribution in
Meaning Features of Values Example
Business Success
Introduction

Values are called gunas.

1 Values are means of perfection, purifying
mind & heart

Values = Total Human Qualities

2 Like truthfulness, integrity, gratitude,
patience, etc.

Word origin
3 Derived from Latin word “Valerie”
meaning to be strong & vigorous.
 Meaning

● Collective representation
of what pepole believe
● Values are the motive
behind purposeful action.
● Accepted principles or
standards of
individual/group
● Its like an anchor in a ship.
● A person with strong
values stick to his
principles and is not swept
away under pressure
● Values are states of feeling /
emotion that underpin the
content of choice / decision
and determine the manner of
using the reason for justifying
and implementing that
decision .
Character = Foundation Values
The sequence being:

1 Character 2 Values

4 Behaviour 3 Attitude
 Model of Value

Value
Basic Convictions/Ideas
● Shapes
● Belief Speeches Represent
● Thought
● Perception
Belief that specific rules are
● Attitude Example – Caring for others
socially preferable
 Features of Values
It is pervasive because
they involve selection Values bring about
Values are means
of missions, goals & excellence &
of prefection
objective universal good

People have
Values are the core of separate hierarcy Values are internal, Values are stable &
personality & are power of values dealing with internal enduring as they are
force affecting behaviour development of person originally learned
 Business Values
1 2
Company values are your
In essence , your company
company's DNA and they help
values are the beliefs ,
you differentiate your business
philosophies , and from the competition . That's
principles that drive your why you can't make any
business . important business decisions
without having them in mind
3
They impact the employee
experience you deliver as
well as the relationship you
develop with your
customers , partners , and
shareholders
 Contribution in Business Success
Your company values help your employees make the
1 To make decisions right decisions.

Employee communication plays an extremely

2 Improves Communication important role in building a better company

When employee communication is built around

3 Impact on employee company core values, it helps boost employee
motivation and engagement.

They help you attract customers that has same

4 Attract Customers values.
Role of Values in Business
Partnership
Move away from Boss / Employee to
mutually beneficial partnership
Trust
Trust your team members . Build trust by
providing skills .
Differentiation
Great businesses a specific trait that
differentiates them and they can be "best
at " .
Accountability
Every team member needs to be
accountable for their actions
and lack of action
Alignment
People need to be a part of something .
Align the business core values of your team
with the values of the team members
 Example - Marriott
In Marriott ,they believe that the company's roots and culture set it apart from
other hotel companies . Culture is made up of behaviors , traditions , values - in
other words , it is how business is done. The five core values that depict are at
the Values of Marriott's culture :

Put People First Pursue Excellence Act with Integrity

Embrace Change Serve our World

Thank You