TRAVEL AGENCY

BUSINESS PLANNING
PROPOSAL
TRAVEL
AGENCY
BUSINESS PLAN
Travel Agency Business Plan Cover sheet (sample
only)

TRAVEL AGENCY BUSINESS PLAN

GUIDELINES
Table of Contents
I. COVER SHEET
II. BUSINESS PLAN CONTEXT AND OBJECTIVES
III. EXECUTIVE SUMMARY
IV. COMPANY OVERVIEW
A. About the Company (Description, Logo &
VMC)
B. Services for Tour and Travel Services
C. Management and Organizational Structure
D. Company Past Experience
E. Company processes for Travel Agency
Products and Services
V. TRAVEL AGENCY PRODUCTS AND SERVICES
A. Tour Package Services B. Itineraries
C. Additional Offerings
VI. FINANCIAL PLAN
VII. MARKETING PLAN
VIII. TRAVEL AGENCY BROCHURE AND OTHER
COLLATERALS

TRAVEL AGENCY BUSINESS

PLAN GUIDELINES
For presentation
- Act as if you are a sales consultant of your
proposed travel agency
- Present like you are selling the travel agency
products and services that you have prepared
- Present in PPT in sequence as what stated in
the Table Contents/ Travel Agency Marketing
Promotional Video
 
•Take note of the criteria for grading both the
presentation and written report
•See rubrics for detailed information
•Additional points will be given to the best presenters.
Best presenters may even be exempted for final exam.
Be at your best, remember you are acting like a sales
executive of a travel agency.
•Your written document/online submission is also 100
points (See Rubrics)
•Presentations shall be on weeks 17 & 18. You will be
scheduled by draw lots/ or as assigned by your course
online instructor. Failure to present shall mean zero TRAVEL AGENCY
(0)score.
•Submission of written proposal will be on the
BUSINESS PLAN
scheduled date of presentation and the revised PRESENTATION
proposal will be until the last day of the semester. GUIDELINES