MICE and Sales Diploma

IATA Diploma Program (self-study)

4 self-study courses to be completed in 1 year
Do you want to have a career in the event planning industry? Are you looking to advance your career as an
event coordinator, event manager or in event sales and marketing? If so, IATA’s MICE (Meetings, Incentives,
Conferences, Events) and Sales diploma is the right pathway to your goal. This diploma comprises 4 courses
and is designed to provide an overview of the travel industry and then sharpen specific skills in the area of
event planning, such as, components of corporate event planning, the process of planning successful events,
and meeting customer expectations. In addition, the course also provides ready-to-use checklists for site
selection for meetings and events, the selection of food and beverages, a workplan for building a social media
marketing strategy and several resources on digital marketing and e-commerce.

Objectives Key topics

Upon completion of this diploma you will be able to:
Conduct need analysis for meetings and events
Organize successful corporate events and meetings
Incorporate destinations and tour packages when
planning events
Advise customers on passport and visa
requirements, as well as on travel insurance options
Provide excellent customer service and retain
customer loyalty
Develop entrepreneurial mindset and propose
creative solutions and services
Target audience
▪ Travel advisors
▪ Reservation and sales personnel
▪ Event coordinators and planners
▪ Agency back-office personnel
▪ Tour production and event planning
▪ Air transport products and services
▪ Marketing and pricing
▪ Social media marketing strategy
▪ Sales techniques
▪ Managerial and negotiation skills
▪ E-commerce in the travel industry
Recommended level
▪ Entry-level
▪ Intermediate
Diploma series
This is the third in a series of three Travel and
Tourism diplomas. Take a look at the other two
diplomas in the series:
▪ Tour Production Diploma
▪ Travel Operations Diploma
Diploma format
This diploma requires approximately 180 - 200
hours to be completed in 12 months from the
purchase date (enrollment validity). After the
enrollment validity expires, you will not be able to
take the exams.
You’ll need an Internet connection and Google
Chrome browser to access the online modules.

How to obtain your diploma

1. Successfully complete all 4 courses that
make up the Diploma, within 12 months.
2. Please Contact Us to request your diploma.

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4 courses
Tour Production Advanced
Travel Industry Essentials
Key topics
Key topics
▪ Niche accommodation products
▪ Overview of the travel and tourism industry
▪ Building your information database
▪ Geography, maps, city and airport codes for
▪ Tour negotiation: Air/land/water components
travel planning
▪ Branding strategy and creating brand
▪ Taxes, customs and currencies
awareness
▪ Travel insurance
▪ Lead generation through social media
▪ Airline products and services for passengers marketing activities
Course completion ▪ Communicating effectively
To complete this course, you will need to pass an ▪ Finance and business planning
online unsupervised exam. The exam has 70
▪ Bookkeeping and financial administration
questions and is 1.5 hours long.
▪ Reporting and remitting agency sales
Course completion
Travel Products and Services
To complete this course, you will need to pass an
Key topics
online supervised exam. The exam has 90 questions
▪ Hotel products and services and is 2 hours long.
▪ Pre-packaged tour products
▪ Airline distribution and technology in travel
▪ Rail, campers and cruise products
▪ Customer service and communication
Course completion
To complete this course, you will need to pass an
online unsupervised exam. The exam has 50
questions and is 1 hour long.

MICE Fundamentals
Key topics
▪ Essential components of events planning
process
▪ Procedures to conduct site search, inspection
and selection for meetings and events
▪ Respond to request for proposals and quotes
▪ Customization of individual tours
▪ Tour documents; Tour pricing,
▪ Digital marketing tools to reach large customer
segments
▪ Analyzing data to assess different travel
products and their profitability
Visit our website for more information:
▪ Laws and regulations www.iata.org/training-dipl131
▪ Travel sales process and use of different media
▪ Recognizing the buying influences in large Please contact us www.iata.org/training-contact if
account sales you have any questions
Course completion
To complete this course, you will need to pass an
online unsupervised exam. The exam has 80
questions and is 2 hours long.

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