Smart Light

Competitive Analysis
 Smart Light
Fanbase
Instagram Followers: 521
Facebook Likes: 43,272

Posting Frequency
Almost everyday

Content Type
Mainly Visuals, No videos
 Comments and suggestions

• Good posting frequency

• One of the accounts with high engagement in this field

• Visuals need to be less crowded

• Captions need to be less crowded too with too many hashtags and emojis
 Venus Electric
Fanbase
Instagram Followers: 10,000
Facebook Likes: 1,336,168

Posting Frequency
Almost everyday

Content Type
Mainly Visuals, No videos
 Comments

• The highest engagement and fan base in the electrical industry field

• They post frequently and are in touch with their audience

• Their visuals are clear but includes too many items

• Good moderation
 Eastern LED
Fanbase
Instagram Followers: 1,622
Facebook Likes: 121,452

Posting Frequency
No fixed schedule,
sometimes twice a day
sometimes twice a month

Content Type
Mainly Visuals, No videos
 Comments

• They don’t follow a posting schedule neither post regularly

• Captions are too long with no obvious reason

• They don’t use original designs only product pictures

 El Sewedy Electric
Fanbase
Instagram Followers: 33,400
Facebook Likes: 116,945

Posting Frequency
They post every other day

Content Type
60% Visuals, 40% videos
 Comments

• Their visuals and videos are clean and straight to the point

• Unlike every account in this analysis; they don’t use one language for their
content, varies between Arabic & English

• They post the same content on Facebook and Instagram

• They don’t only target buyers but also business men through Social Media
 I Led
Fanbase
Instagram Followers: 468
Facebook Likes: 27,869

Posting Frequency
They don’t post regularly, but
approximately one post a week

Content Type
90% Visuals, 10% videos
 Comments

• They don’t have a posting schedule

• They don’t use original visuals, some pictures are from the internet and some
of them are the real products

• They don’t put effort in the content and rely more on the products

• Good moderation they reply to all comments

Facebook Likes
1,600,000

1,400,000
1,336,168
1,200,000

1,000,000

800,000

600,000

400,000

200,000

116,945 121,452
0 43,272
Smart Light Venus Led Iled27,869
Lighting El Sewedy Eastern LED
Facebook Engagment
0.40%

0.35%
0.35%

0.30%

0.25%

0.20%

0.15%

0.10%

0.05%
0.04%
0.02%
0.00%
Smart Light Venus Led Iled0.01%
Lighting El Sewedy 0.00%
Eastern LED
Instagram Followers
40,000

35,000
33,400
30,000

27,869
25,000

20,000

15,000

10,000
10,000

5,000

0 1,622
521Light
Smart Venus Led Iled Lighting El Sewedy Eastern LED
 Analysis Main Conclusions

• Venus & El Sewedy have the highest fan base on both Instagram and
Facebook but not very high engagement

• The content of is almost all in Arabic

• El Sewedy targets multiple sectors through their platfroms

Thank you for your time!