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  • AsgmtPpt MRKT IND HusqvarnaAutoMower 12122022

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    SIGIN GEORGE
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    This presentation summarizes Husqvarna, a 140-year-old Swedish company that is a world leader in outdoor power products like lawnmowers. It details Husqvarna's strong market position in Europe and North America, with 85% of sales coming from those regions and less presence in Asia. The presentation notes Husqvarna saw a 12% increase in sales in 2021 to SEK 47,059m. It outlines Husqvarna's growth strategy, which includes traditional marketing through dealers and paid promotions as well as digital marketing on Instagram and Twitter. The presentation concludes by stating Husqvarna's strategy is designed to create sustainable, eco-friendly, and tech-savvy products for the long term, though it needs

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    This presentation summarizes Husqvarna, a 140-year-old Swedish company that is a world leader in outdoor power products like lawnmowers. It details Husqvarna's strong market position in Europe and North America, with 85% of sales coming from those regions and less presence in Asia. The presentation notes Husqvarna saw a 12% increase in sales in 2021 to SEK 47,059m. It outlines Husqvarna's growth strategy, which includes traditional marketing through dealers and paid promotions as well as digital marketing on Instagram and Twitter. The presentation concludes by stating Husqvarna's strategy is designed to create sustainable, eco-friendly, and tech-savvy products for the long term, though it needs

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    6 views12 pages

    AsgmtPpt MRKT IND HusqvarnaAutoMower 12122022

    Uploaded by

    SIGIN GEORGE
    This presentation summarizes Husqvarna, a 140-year-old Swedish company that is a world leader in outdoor power products like lawnmowers. It details Husqvarna's strong market position in Europe and North America, with 85% of sales coming from those regions and less presence in Asia. The presentation notes Husqvarna saw a 12% increase in sales in 2021 to SEK 47,059m. It outlines Husqvarna's growth strategy, which includes traditional marketing through dealers and paid promotions as well as digital marketing on Instagram and Twitter. The presentation concludes by stating Husqvarna's strategy is designed to create sustainable, eco-friendly, and tech-savvy products for the long term, though it needs

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Husqvarna

    AutoMower
    Sigin George John
    Module – Marketing
    Tu-315 Technology & Innovation
    Management
    Technology university Dublin
    Company
    overview
    • 140 year old legacy
    • Sweden based Multinational Co.
    • Trusted Brand
    • World leader - AutoMower

    2
    “ To reflect our profitable
    growth journey we have raised
    our ambitions and presented

    ”
    new financial targets
    CEO, Husqvarna
    Group

    3 Presentation title 20XX


    Market & Performance

    85 % sales is from Europe and American continents.


    Less presence in Asian countries

    4 Presentation title 20XX


    Market & Performance

    Husqvarna did whooping SEK 47,059m (USD 4.54


    billion) business in the year 2021.

    There was significant increase in sales by 12%


    compared to the year 2020.

    5 Presentation title 20XX


    Market ANALYSIS

    6 Presentation title 20XX


    Areas of growth

    7 Presentation title 20XX


    Growth Strategy

    8 Presentation title 20XX


    Marketing Strategies
    •Exhibitions and Fairs
    •Paid Promotions through dealers
    Traditional •Business and trade Magazines

    •Instagram (US/UK)
    Digital •Twitter (US/UK)

    9 Presentation title 20XX


    How TO get there​
    ROI​ Niche markets Supply chains​

    Envision multimedia-based Pursue scalable customer Cultivate one-to-one customer


    expertise and cross-media service through sustainable service with robust ideas​
    growth strategies​ strategies​
    Maximize timely deliverables
    Visualize quality intellectual Engage top-line web services for real-time schemas
    capital​ with cutting-edge deliverables​

    Engage worldwide
    methodologies with web-
    enabled technologies​
    ​

    10 Presentation title 20XX


    Summary
    Husqvarna’s strategy is current market trends and
    designed to create long term sustainable, Eco friendly &
    tech savvy products. However, they need to work on
    price strategy to exploit Asian markets as well.

    11
    Thank you
    Sigin George John Click icon to add picture
    Student ID- d22124466
    Tu-315 Technology & Innovation
    Management
    Technological university Dublin

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