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PART I. Identify what type of strategy is utilized by the given companies.

Choose an answer among the three integration

Forward Backward Horizontal


1. Jollibee acquire Mang Inasal 7. SM produce its own product
in Department Store
2. Apple acquire Foxconn
8. Alfamart is acquired by Rubina
3. UCPB merge with LANDBANK

4. The supplier is acquired by the manufacturer

5. If J &T express was acquired by Lazada

6. Shopee and Lazada merge


PART II. Identify what type of strategy is utilized by the given companies.
Choose an answer among the given strategies

Product Development
Market Penetration
Conglomerate Diversification
Market Development
Concentric Diversification
9. Jolibee is promoting its chickenjoy with lower price

10. A computershop offer 20% discount every 10:00pm – 6:00 am

11. San Miguel corporation starts from producing beer, but now it
offers foods, drinks, gasoline and etc.

12. SM create its own bank which is BDO

13. Samsung has now different types of Series of their phone (A, S & etc..)

14. Coca Cola create Coke Zero

15. Samgyup 199 offers new meet made with chicken

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