Corporate Social

Responsibility
“ We hired CSR person at Twitter
“
Years before we hired our first sales person,
to make sure we had a culture and impact
of doing good.

—BIZZ STONE
 DEFINITIONS

Corporate social responsibility

Corporate social responsibility (CSR) is a business approach that contributes to
sustainable development by delivering economic, social and environmental
benefits for all stakeholders.

Social responsibility
Social responsibility is important to business because it demonstrates to both
consumers and the media that the company takes an interest in wider social issues
that has no direct impact on profit margins. This, in turn, can lead to greater profits
for business.
 NEED FOR CSR
BETTER PUBLIC IMAGE:

1 Each firm must enhance its public image to secure more customers, better employees and higher profit.
Acceptance of social responsibility goals lead to improve public image.

CONVERSION OF RESISTANCE INTO RESOURCES:

2 If the innovative ability of business is turned to social problems, many resistances can be transformed into
resources and the functional capacity of resources can be increased many times.

LONG TERM BUSINESS INTEREST :

3 A better society would produce a better environment in which the business may gain long term maximization of
profit. A firm which is sensitive to community needs would in its own self interest like to have a better community
to conduct its business.

AVOIDING GOVERNMENT INTERVENSION:

4 Regulation and control are costly to business both in terms of money and energy. The prudent course for business
is to understand the limit of its power and how to use that power carefully and responsibly thereby avoiding
government intervention
 ADVANTAGES

1 IMPROVES THE IMAGE OF BUSINESS

4 IT ENHANCES VALUE AND EARNINGS

2 DRAWS IN NEW FINANCES

5 BRAND IMAGE AND REPUTATION

3 IT AIDS TO BRING MOTIVATION AMONG

THE EMPLOYEES.
6 AIDS DRAW IN AS WELL AS PRESERVE
POTENTIAL WORKERS
 DISADVANTAGES

IT NEED GREATER PRICES AND EXPENSES

IT CAN ENHANCE INVESTORS RESISTANCE

IT PROMOTS GREEN WASHING

SHIFT IN THE PROFIT MAKING GOALS

 CSR INITIATIVES IN INDIA

TATA AMBUJA INFOSYS

ITC
MOTORS CEMENT
a leading software
Crafting its CSR
Environmental and societal Committed to providing company, Infosys provides
strategies towards
consciousness go hand in hand, quality lives to the programs of quality
societal sustainability,
for Tata Motors Ltd. Their unprivileged, Ambuja education to its citizens,
ITC creates a balance
initiatives are centered on Cement emphasizes increasing their IT skills and
between its dual mission
health, utilizing the proficiency. They are
of providing stakeholder
primary education, skill training, hidden talent of people. It sensitive towards
and social value
women empowerment, and also focuses on vigilant utilization of natural
enhancement. Some of
support services for differently- generating goodwill resources and believe that
its noticeable efforts are
abled. The programs hold local l amongst its stakeholders the use
in the agriculture sector
, national and global relevance. through its community in of energy has a direct
of the country.
initiaties impact on the environment.

MAHINDRA &
MAHINDRA
Always supporting the
enhancement of the quality of
life, education, and health,
M&M affirm their commitment
to the welfare of community,
employees and its
.stakeholders. One of their
recent CSR initiatives, “Rise
for good”, supports youth,
girls, and farmers. The
company is committed to run
its business with integrity and
responsibility
CSR INITIATIVES IN INDIA
HINDUSTAN
ZINC LTD.
Harmonious and equitable
growth is the aim of the
 CSR initiatives of Hindusta
n Zinc Ltd
. They prioritize inclusive
growth, and therefore, have
an internal committee and
monitoring programs, which
are established to keep a
check on its social
responsibility measures.
BHARAT PETROLEUM
CORPORATION LTD.
CSR is integrated with the
core operations of the
company. Bharat
Petroleum Corporation
contributes to India’s
development through its
active participation in the
energy sector. Its
sustainable involvements
are spread over urban,
semi-urban, rural, and
tribal areas
COCA-COLA
MULTINATIONAL
Coca-Cola aims at both profit
and social benefit
maximization. It continuously
makes efforts to create a
difference through its CSR
efforts. Additionally, it aims to
contribute at least 1% of its
annual income to charitable
causes. It also states clearly
in its policies, the necessity to
adopt ethical values and
practices
CONCLUSION
A research shows that if a company
has well designed well implemented
CSR plan its good for company its
good for society both in short term &
even more in long term given that we
are living on a planet with limited
resources a company that want to stay
in business has to have a well planned
well established CSR plan up & going
in order to be prepared for future.