Executive Briefing 

APJC CFS Partner Demo JAM Contest

FY23 Q2/Q3
    Executive Summary
APJC Partner Demo JAM to accelerate Cisco Catalyst Full Stack 2.0
https://salesconnect.cisco.com/c/r/salesconnect/index.html#/content-detail/2b0666ed-8610-4bc3-bd47-4f94cfd38901 (Sample)

Vision 
Cisco Catalyst Full Stack 2.0 is the single most critical campaign to the overall EN business, while its primarily an EN campaign it also drives adjacent architectures
e.g., Cisco Security.

Partners need our support more than ever before to build the confidence, and capability to execute effectively.

It is critical we invest in the required partner’s capabilities to showcase Cisco’s solution to our customers. This is necessary to not only defend and grow the EN
business but also enable them to execute on closing deals and accelerating control points. 
That's what we aim to achieve with this demo jam competition

What behaviors and outcomes will this contest drive?

• Building Partner confidence to create creative and impactful demos.
• Showcase the partner’s demo capabilities to the Cisco sellers and leaders.
• Encourage a demo-led approach among the wider partner community to engage customers to tell the Catalyst Full Stack story

How can you help

To make this contest attractive for our Partners, we would like to include some rewards to recognize their effort and commitment.
Drive partner selection and registrations.

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India Round – Knock outs Theater Round – Country Level APJC Round (Apr 12)
(Jan 17th, 19th) (Feb 15 – Apr 7)
6 Partners ANZ x1

6 Partners JAPAN x1

6 Partners GC x1
APJC

6 Partners KOREA x1

6 Partners ASEAN x1

13 Partners 6 Partners INDIA x1

6 Partner individual
36 Partner individual
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 Key Dates

India Round – Launch Context Registration Participiant First Round First Round Final Round
Knock outs Close Theatre Contest Theatre Contest APJC Contest
Briefing (Start) (end)

Jan 21st Feb 3rd Feb 7th Mar 1st Apr 7th Apr 12th

Registration Mentoring Contest

Round Details Date

India Round Knock outs Jan 17th and 19th
India Country Rounds March 2nd
APJC Round April 12th

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
First Round Prize (India Country Round) + T-SHIRT PRINT
*All Participants

1st

2nd
3rd

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Grand Final Prize (APJC Round)

1st

+
2nd 3rd

+ for first three place

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CFS Partner Demo Jam

Quick Demo Without Slides

Game Show Style

Contest

Salesconnect Page (Demo Jam Contest): https://salesconnect.cisco.com/c/r/salesconnect/index.html#/program/PAGE-18813

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
CFS Partner Demo Jam Competition
India Round Knock outs

13 5 0 6
Competitors Minutes Slides Champion
From Partners

You Demo*: Cisco Judging Panel

* Live demonstration only, dCloud or lab environment

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
CFS Partner Demo Jam Competition
First round per Theatre + Final Round APJC

6 5 0 1
Competitors Minutes Slides Champion
From Partners

You Demo*, Your Peers Vote!, + Cisco Judging Panel

* Live demonstration only, dCloud or lab environment

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Guidelines for participants for demo
• Demo shall be done live virtually from any locations.
• All demos shall have technologies under the Cisco catalyst full stack.
• Demo shall involve not less than 1 use case covering 2 technologies under Cisco
catalyst full stack.
• Demo can be run from dCloud or a partner’s lab.
• All demos need to be done live.
• 5 minutes of demo time shall be strictly followed.

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Catalyst Full Stack capabilities supports all key use
cases for the Digital Ready Enterprise
Transform Secure Your Reimagine Power
Your Infrastructure Enterprise Applications Hybrid Work

AIOps, Net Ops, SecOps Dev Ops

Sec Ops AI Ops
CONTROL and DevOps
Cisco DNA
Cisco DNA | ITSM Closed loop
Cisco DNA
Cisco DNA management

End to End Visibility Security Analytics Application Experience User Experience

ANALYZE Internet | WAN and User End Point & Trust Analytics, Threat Application Performance Predictive End-user monitoring, Location
Insights Intelligence WAN Insights Analytics, POE Analytics

Software Level Security Application Aware

Built in Security Zero Trust
Secure Access | Segmentation | Threat
SECURE Segmentation | Policy and
Detection | Policy & Compliance
Routing Cloud Security | Unified
SDWAN Cloud on Ramp | DIA Policy | RA VPN

Enhanced Connectivity
Hardware Level Security Unified Fabric and Policy Ease of operations
CONNECT Unified HW | SDCI
Secure Infra | Data | Transport Application & Network Visibility Flexible connectivity | UDN
UADP | SiliconOne

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Source: APJC Enterprise Networking

 Powered by best-in-class integrated networking
hardware and software
DNA
Control Center
vManage
Automate

(SDWAN/SASE)
(appliance or VM)

App Hosting
Analyze
Platform APIs
ThousandEyes vAnalytics

ETA + Cisco Umbrella

Secure ISE Secure Analytics
Segmentation

Catalyst Switching Catalyst Wireless Catalyst Routing • IOS-XE

• UPOE
Connect • Custom ASICs
• Container App
Hosting

Catalyst 9000 and 8000 series : Switching | Wireless | Routing

DNA Essentials, Advantage and Expansion Pack/Premier
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Source: APJC Enterprise Networking

 CAT FS Resources (Demo, videos, BDM Decks)
Demo Videos:
• 360 Degree Health Dashboard: https://salesconnect.cisco.com/c/r/salesconnect/index.html#/content-detail/0fec8aee-7e92-4c1d-b002-761f08702544
Transform • WIFI 6E AWIPS: https://salesconnect.cisco.com/#/content-detail/e73969c4-9f7d-4793-aafe-9691661ddaac
Your Infrastructure • Network As a Platform: https://salesconnect.cisco.com/#/content-detail/94445d15-0c01-4991-adc2-2d080d867413

Reimagine • Application and end user performance with end-to-end visibility using WebEx :
https://salesconnect.cisco.com/#/content-detail/ed3208f7-aab3-43fa-acfd-c02672af8a1f
Applications

Secure Your • Secure your Enterprise BDM Deck:https://www.cisco.com/c/dam/en/us/products/se/2022/9/Collateral/catalyst-full-stack-secure-enterprise-bdm.pdf

Enterprise

Power Hybrid • Video: https://salesconnect.cloudapps.cisco.com/vid/index.html?cid=32dec98b-5062-4b88-ba78-e289adccbf02

• BDM Deck: https://www.cisco.com/c/dam/en/us/products/se/2022/9/Collateral/catalyst-full-stack-hybrid-work-bdm.pdf
Work

Cat FS Partner • https://salesconnect.cisco.com/c/r/salesconnect/index.html#/program/PAGE-18367

Salesconnect Page
Cisco DNA Center Automation and Assurance v2.3.3.4 - Instant Demo
dcloud :https://dcloud2-sng.cisco.com/content/instantdemo/cisco-dna-center-automation-and-assurance-v2-3-3-instant-demo-preview?returnPathTitleKey=content-vi
Demos ew
Cisco SASE v2:
https://dcloud2-sng.cisco.com/content/demo/457486?returnPathTitleKey=content-view
Platform Selling Demos (For Ideas): https://dcloud-docs.cisco.com/c/r/dcloud-docs/sites/en_us/explore/platform-selling-demos.html
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Guidelines for Audience polls (India Country round + APJC Round)
• Polling will start when the session starts.
• Polling will end 5 mins after the last demo is completed.
• The contestant with the maximum number of votes will get 10 points
• The contestant with the second-best vote will get 8 points
• The contestant with the third-best vote will get 6 points

© 2022 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Guidelines for Judging
• A Judge could allocate points in increments of 1 and a maximum of 10 points to a
participant.
• A judge could choose not to allocate any points to participants.
• Total points will be based on the number of judges + points from audience votes
• Eg: 3x Judges + Audience point = Max 40 points.

• Baseline for Judging will be provided to Judges along with a briefing

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