Definition of Trend

Trendspotting
Definition of Trend

• Objectives

• To define a trend
• To explain the process on how to spot a trend
• To identify the characteristics of a trenspotter
in the given statement
Definition of Trend

Trend is defined as a general

development or change in a situation
or in the way that people are
behaving.

- Cambridge Dictionary
Example of Trend
Today’s Trends

3D Printing Online Ticketing

Definition of Trend
Today’s Trends

Cashless Touchscreen Devices

Transaction
Spotting a Trend

Someone or something starts or cause

as trends. A person who starts a trend is
called TRENDSETTER.
Spotting a Trend

According to futurist Alf Rehn and Magnus Lindkvist

(2013)
Trendspotting – refers “to the study of trends and the way
they develop and affect society.”
Cool-hunting – is “a hunt for those things that will that will
become popular before they are popular”
Trend Analysis – is “based on trendspotting but it extends this
into developing future scenarios.”
Characteristics of a Trendspotter should possess
Based and adapted from Rehn and Lindkvist

1. Adopt a beginner’s mind – know how to unlearn things. With a beginner’s

mind, you can see things in a new light, as if everything is new and strange.

2. Know why and what you are looking for – ascertain first the reason why
you are looking for trends.

3. Move and search in many places – look beyond what and where others are
looking for and searching at. Dare to look for something different and do not
remain in your comfort zones
Characteristics of a Trendspotter should possess
Based and adapted from Rehn and Lindkvist

4. Beware of Obvious – do not join the bandwagon of the obvious-the flashy

things.

5. Never judge something as good or bad – set aside your biases and be
objective in looking for trends. You may not like a topic, but you have to
pursue knowing more of it if you are to be an effective trendspotter

6. Be sensitive in looking for signals – study how trends gain momentum.

Characteristics of a Trendspotter should possess
Based and adapted from Rehn and Lindkvist

7. Look for shifts rather than novelities – Observe for changes in how things
are done or in people’s behaviors when something new is introduced. Do not
delve on the novelty of gadget.
8. Spot for combinations of things – do not think of trends as a singular
evolution or development of things. They come as a combination of shifts or
individual spots.
9. Find the reason for something – however difficult they may be, seek
logical explanations and causes for everything.
Activity

Make a mind map

and use it to create
your own trend
definition. TRENDS
Activity

• Instruction : Identify what characteristics of a trendspotter, based

and adapted from Rehn and Lindkvist.

• 1. You might find it difficult, but always seek logical explanations

and causes for everything.

• 2. Do not think of trends as singular evolution or development of

things.
Activity

• 3. When looking for trends, pay attention to anything related to it

and be critical.

• 4. Dare to explore more about the things and do not remain in

your comfort zones.

• 5. You know what your purpose is. You know why and what you are
looking for something.
• 6. You accept new learnings as this will lead you to become a
better version of yourself.
Activity

7. You do not join the bandwagon of the obvious-the flashy things.

• 8. You are sensitive and cautious with the signals on spotting a

trend.

• 9. Do not delve on the novelty of a gadget.

• 10. You can spot the combination of things.

Assignment

Directions: Make a research on the emerging trends in the 21 st century. Please follow the
criteria below for your guide.
CRITERIA PERCENTAGE
Information is clearly conveyed with 40%
examples
Presents many inputs (ideas, 30%
thoughts) on the research
Resource and other sources are 20%
included
Completeness of the research 10%
TOTAL 100%
• Adopt a beginner’s mind
• Know why and what you are looking for
• Move and search in many places
• Beware of Obvious
• Never judge something as good or bad
• Be sensitive in looking for signals
• Look for shifts rather than novelities
• Spot for combinations of things
• Find the reason for something