TRENDS 12 HUMSS (1st Quiz - Midterm)

 Trend – It is a pattern of behavior demonstrated by a big number of people within a particular

period.
- It lasts for a longer period of time.

 Trend in arts – It is the realism movement.

 Trend in fashion – It is the emergence of the miniskirt.
 Trend in music – It is the popularity of jazz.
 Trend in economics – It is the general movement registering statistical changes for a long period of
time such as increasing cost of living and rate of unemployment.
 Trend in politics – It refers to a tendency, drift, or bend toward a certain stance, thought, or policy as
when democratic Southeast Asian countries favored authoritarian governments at certain point in
their histories.
 Trend in sports – It is the wearable devices that monitor training performance.
 Trend in food – It is the rise of oatmeal products, inclusion of moringa or malunggay in many
products.
 Trend in medicine – It is the stem cell treatment.
 Trend in cosmetics – It is the whitening supplements.
 Trend in travels – it is the paperless tickets and online check-in.
 Trend in manufacturing – It is the using of 3-D printing.
 Trend in environmental management – it is the using of solar electric system.

 Line of Historical Continuity – It shows in a trend’s continuing existence although with varying
prominence or intensity over an expanded time frame.
 Trendsetter – It is a person who starts a trend.
 Futurist – it is one who studies and predicts the future, especially on the basis of current trends.
 Trendspotting – It refers to the study of trends and the way they develop and affect society.
 Cool-hunting – It is a hunt for those things that will become popular before they are popular.
 Trend analysis – It is based on trendspotting but it extends this into developing future scenarios.
 Fad – It is a temporary or short-lived pattern of group behavior.

Characteristics that a Trendspotter Should Possess

1) Adopt a beginners mind – Know how to unlearn things.
2) Know why and what you are looking for – Ascertain first the reason why you are looking for
trends.
3) Move and search in many places – Look beyond what and where others are looking for and
searching at.
4) Beware of the obvious – Do not join the bandwagon of the obvious.
5) Never judge something as good or bad – Set aside your biases and be objective in looking for
trends.
6) Be sensitive in looking for signals – Study how trends gain momentum.
7) Look for shifts rather than novelties – Observe for changes in how things are done or in
people’s behaviors when something new is introduced.
8) Spot for combination of things – Do not think of trends in a singular evolution or development
of things.
9) Find the reason for something – However, difficult this may be, seek for logical explanations
and causes for everything.
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