SALESFORCE MOTIVATION

• As Asian Paints pursued aggressive expansion goals, it needed technology to support innovation and sales
force growth.
As customer experience has always been at the center of Asian Paints’ focus, they understood that their
employees deserve the same treatment.
• In order to do so, the company had to transform and upgrade its current HR systems. They needed a
solution to support a new employee value proposition agenda by transforming the way the company
recognizes exceptional work.
• With the goal to provide exceptional employee experience and transform the way people are recognized for
their work, Asian Paints implemented JobPts, an employee rewards and recognition solution fully
integrated with SAP Cloud Platform, SAP Success Factors solutions, and SAP S/4HANA.

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Some of the main reasons why employers choose JobPts include:
• Easy to implement and onboard
• Drives employee engagement and satisfaction
• Increases employee productivity
• User-friendly and addictive to use
• Powerful analytics for better decision making
• Full integration of SAP Cloud Platform, SAP Success Factors solutions, and SAP S/4HANA®
• Easy to extend to other solutions from our employee experience suite: Healthain, Feedback, Board Flo,
WorkVibe, and SurveyRocks.

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MOTIVATION THEORY (MASLOW'S THEORY)

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 CHANNEL AUTOMATION

• A manufacturer could use channel automation to solve big problems for both the distributors and Asian
Paints.
• So, the growth consultants at Yellow Messenger had with the team at Asian Paints, we were able to
identify a two-fold objective that we could achieve with automation to solve a big problem for both the
Distributors and Asian Paints:-
•DELIVERING an effective way of providing business-critical information to dealers
•REDUCING the demand for customer support’s bandwidth for distributor’s queries
•Yellow Messenger is the solution for Asian Paints. Asian Paints with the collaboration of Yellow Messenger
to build an AI-powered digital assistant – Captain Asian Paints
● This digital assistant is able to answer queries posed by distributors on whatsapp business account.
● It can show distributor’s past orders, track current orders to send the invoices as PDF’s inside whatsapp.
● It can be used in multiple languages also anytime anywhere.
● Asian Paints’ internal call center for support queries is receiving 25% fewer calls since Captain Asian
Paints' deployment.
● It has improved distributor participation with reduced service time per request

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