7 Functions of

marketing
ERIC WALKER

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 Selling 2

Providing the customer with what they want

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 3

Pricing
The determination
of an exchange
price at which the
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buyer and seller
perceive optimum
value for a good or
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service.

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 4
Product/service Management

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 Obtaining,
developing,
maintaining, and
improving a This Photo by Unknown Author is licensed under CC BY-SA

product in response
to market
opportunities.

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 5
Marketing information Management

 Gathering,
recording,
analyzing and
disseminating
information to aid
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CC BY

in making
marketing
decisions.

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 6
Promotion

 Decisions about advertising,

personal selling, sales promotion,
and publicity used to attract
potential customers
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 7
Financing

 Determining the
need for and
availability of
financial resources
to aid in marketing
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activities.

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 8
Distribution

The physical
movement or the
transfer of
ownership of a
good or service
form the producer
to the consumer

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