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  • Dilmah: This Photo CC By-Nc-Nd

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    Haneesha Teenu
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    Dilmah is a leading Sri Lankan tea brand founded in 1988 by Merril J. Fernando, offering over 2800 tea products across 22 categories; its vision is to offer the finest tea on earth while its mission is to build value through sustainability and operational excellence, however it faces challenges like having less market share locally, lacking local promotions, not owning companies in other markets, and high export costs.

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    Dilmah tea

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    Dilmah is a leading Sri Lankan tea brand founded in 1988 by Merril J. Fernando, offering over 2800 tea products across 22 categories; its vision is to offer the finest tea on earth while its mission is to build value through sustainability and operational excellence, however it faces challenges like having less market share locally, lacking local promotions, not owning companies in other markets, and high export costs.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    17 views4 pages

    Dilmah: This Photo CC By-Nc-Nd

    Uploaded by

    Haneesha Teenu
    Dilmah is a leading Sri Lankan tea brand founded in 1988 by Merril J. Fernando, offering over 2800 tea products across 22 categories; its vision is to offer the finest tea on earth while its mission is to build value through sustainability and operational excellence, however it faces challenges like having less market share locally, lacking local promotions, not owning companies in other markets, and high export costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Dilmah

    This Photo by Unknown Author is licensed under CC BY-NC-ND


    Dilmah.

    * One of Sri Lanka’s strongest


    brand founded in 1988 by Merril
    J. Fernando.

    Dilmah has -2833 products

    - 22 product of categories

    This
    This Photo
    Photo by
    by Unknown
    Unknown Author
    Author is
    is licensed
    licensed under
    under CC
    CC BY-SA
    BY-SA
    Vision and Mission of Dilmah.

    Vision Mission
    -To offer consumers the finest tea on earth. -To build value through operational
    excellence and lead the transition to a
    sustainable planet and society.

    This Photo by Unknown Author is licensed under CC BY


    Less market share in Sri Lanka.
    Gap between

     Lack of local pomotions.


     Not having its own companies in other countries. Vision and
     High cost in tea exports. Mission
    statement.

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