Online Audit

J P Cordial
Bangalore
The hotel facilities don’t have any description to give any information about it.

The hotel has not coney the cancelation details on the brand website.
 Room Rates
Week Day Week End

Rate Parity issues observed

across OTAs. GoIbibo, MMT
& B.Com are the largest
producers of business in the
area and they have the
highest rates.

The brand website was not

available on the google
meta search.
REVIEWS on GOOGLE

The overall score of the hotel is very good

and is maintaining a score above 4+.

The guests only provide ratings to the

hotel and not a descriptive review about
the hotel, which creates confusion for the
potential guest.

All Reviews have to be responded to

within 48 hours.
 PHOTOGRAPHS

Main Image needs to be the USP Photograph of the hotel.

Images need to be tagged correctly and in sequence.

Images need to be sequenced as per prevailing standards.

 ROOMS

Only EP & CP Rate plans have been shown.

No Value Addons & amenities displayed to attract guests to book.
The image shows a twin bed, and the description is of a queen bed.
The room size doesn’t match the website description.
 REVIEWS on MMT

The overall score is above four which is very good.

The latest review on MakeMyTrip was on 18 July 2021. The hotel needs more positive reviews for
better visibility.

All reviews have to be responded to within 48 hours.

 ROOMS & RATES

Only one meal plan is available on the OTA channel, and the prices can be better
optimized for higher revenue.
 PHOTOGRAPHS

Main Image needs to be the USP Photograph of the hotel.

The image resolution is of poor quality. Some Images are

stretched, and some are overexposed.

Image needs to be sequenced in a perfect manner with all

amenities and facilities that hotel can offer.
 REVIEWS on GoIbibo

The most recent review in goibibo was on 29 March 2022.

As we can see, the OTA channel has incomplete information regarding the hotel's facility.
All reviews have to be responded to within 48 hours.
 ROOMS & RATES

Rates are much higher than other OTA channel on as

this OTA channel bring a major business in the area.

Only one meal plan is offered on the OTA channel.

Only this OTA channel is showing limited inventory.

Photos are not available over the room category.

 REVIEWS on Booking.com

The overall score on booking.com is very good.

The reviewer of choice has a 10/10 rating but one

line review. On the other hand, there is a negative
review with a detailed description.
PHOTOGRAPHS

The front photo should be the

USP of the hotel with high
resolution quality.

The photo are too dark, and

the sequence of the photo is
not proper

The first photo in this OTA

channel is different then other
OTA channel.

Some photo have low

brightness, need professional
photography skills for better
photo.
 ROOMS & RATES

Rates for weekdays and weekends could be adequately

managed to increase the hotel revenue.

Twin Bed photo is displayed yet the description only

display king size bed, this will create confusion for the
customer.

No additional promotion was given by the hotel to

attract more guest which leads to less visibility and
viewers to check the hotel in this OTA Channel.

The room photo does not represent the room that the
guest is booking.
 PHOTOGRAPHS

The main photo is being repeated on the OTA Channel.

The hotel should showcase all room category of the hotel with their amenities and facility that they offer to the Guest.

The photo sequence was not matching with other OTA channels.
REVIEWS on Agoda

Overall score of the hotel need to be above 9.

The score in each category must be 9 and above.

Hotel should have followed up with guest for a review, and

hotel should reply to all the reviews and comment within
48hrs.
 REVIEWS on Expedia

The overall score of the hotel is Very Good but the number of
reviews received by guest are very less.

The hotel has received very few reviews on this channel

which has decreased its visibility.
ROOMS & RATES
The rates for Weekdays and
Weekends are same.

The photo are missing from

the room category.

The rates can better optimize

to increase the revenue of the
hotel.

Bed type in the description is

written wrong and Wi-Fi is
missing in the second room
category.
 PHOTOGRAPHS

Some photos are over-exposed, and some

images are dark.
The pictures are not tagged and arranged in a
sequence.
 Rates shown in TripAdvisor are having
Weekday Weekend rate parity across the OTA Channel.

Weekdays and Weekend Rates are low,

which otherwise could be optimized for
more revenue.

The hotel's overall rating is excellent, but

it needs more review to increase the it's
visibility.
SUMMARY
• There needs to be consistency of Room Categories across the Brand Website and All OTAs
• Some Room Categories are missing on the OTAs
• Rate Disparity observed across all platforms including Brand Website
• Weekday, Weekend, Peak period and Off-Peak Period pricing to be updated.
• Promotions, packages, Point of Sale pricing to be looked into to increase business
• Rate Sequencing is important
• Difference in policies across OTAs
• Photographs need to be of high resolution
• Photographs need to be sequenced in an orderly manner
• Good Reviews by guests need to be regular and more frequent as they help with the traffic and page ranking
leading to better conversions.
• Reviews need to be responded to.

Business from Online Channel has increased many folds post covid for hotels in India and globally. Hence it is critical
and mandatory to be represented in the best possible way online, at all times with the most attractive visuals and
pricings.
THANK YOU