The Tourist

Attraction
The tourist attraction is the center
of attention in a tourist destination.
A tourist site refers to a place that
contains one or more attractions.
Tourist Attractions of Bohol

Chocolate Hills

Loboc River Cruise

Balicasag Island
Tourist Attractions of Cebu

Skywalk

Magellan’s Cross

Alegre Guitar Factory

Tourism Information Sources
Information about tourism sites and attractions may be obtained from the
following sources:
 Tourism commissions, ministries, or destination management organizations. In
the Philippines, these include Provincial/City/Municipal Tourism Offices and
the Department of Tourism (DOT) Regional Offices;
Tourism Information Sources
 Tour guide’s personal experience;
 Electronic sources, such as websites, social media, and online videos officially
uploaded by tourism establishments;
 Books, brochures, pamphlets, flyers, and travel guides;
 Familiarization trips;
Tourism Information Sources
 Interviews with locals; and
 Tourists themselves through their own stories, blogs, and feedback sheets.
We can classify the abovementioned sources of information into two: primary
and secondary.
Primary sources of information refer to those with first-hand experience of the
destination. One way to gather primary information is by joining familiarization
trips. School field trips are examples of this activity.
Secondary sources often refer to reports and publications. Primary sources are
usually preferred over secondary sources but they are not always available.
Technical data refer to specialized information that may be too difficult for non-
industry practitioners to understand.
- An example is statistics that seems to make no sense if not explained in
layman’s terms.
- Another example is the exact coordinates of a place, which are
incomprehensible to people who cannot plot them on a map.
It is important to triangulate information. Triangulation means cross-checking
with other references to make sure that the information gathered is accurate
and authentic.
Research Methods in Tour Guiding
what the tour guide would like to find out or share with the tourists
The tour guide must also know the type of tourists who will join the
tour. As noted by the Canadian Tourism Commission (n.d.), the
product must meet the demand, which means the type of
information gathered and how the information is arranged should
match the needs of the tourists.
 This format can be used in arranging the information:
1. Introduction of the tour guide
2. General description of the country and the city
3. Specific places to be visited during the tour
4. Description of these places, noting interesting facts
5. Concluding remarks
General Characteristics of Tourists
Visiting the Philippines
General Characteristics of Tourists
Visiting the Philippines
General Characteristics of Tourists
Visiting the Philippines