Keyword Targets

• Valentine’s Day Gifts

– Romantic gifts
– Unique gifts
• Gifts for her
– Romantic gifts for her
– Gift ideas
• Gifts for him
– Romantic gifts for men
– Special gifts
• Valentine
– Valentine presents
– Valentine’s Day ideas
 Long-form content
• Blog entry(ies) for
WindowShopping.11Main.com
• Gift Guides for 11Main.com
• Infographics for social
 Valentine’s Day Blog Entries
• Should be 500-1000 words
• Should feature products that contain the
words “Valentine” or “Valentine’s Day” in the
title
• Should link to the products on the site
• Should have a full complement of social
sharing buttons
 Gift Guides
• Should be 500-1000 words
• Should contain the primary keywords and secondary
keywords within the first paragraph
• Should have the title & page name contain “Valentine’s
Day” and the primary keywords
• Should feature 11 products that contain the words
“Valentine” or “Valentine’s Day” in the title
• Should link to the products on the site
• Should have a full complement of social sharing buttons
 Infographics
• Should have the title & page name contain “Valentine’s
Day” and the primary keywords
• Should feature 11 products that reflect Valentine’s Day
• Should have unusual, shareable information about
Valentine’s Day
• Should have a brief write-up about each product
• Should have the products available in a grid below the
infographic
• Should have a full complement of social sharing buttons
 Timeline
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Keyword Selection SEO            

Product Selection Merchandising          

Blog Entry Creation     Content / Social      

Gift Guide Creation     Content      

Infographic Creation     Content / Creative      

SEO /
Launch / Placement         Social    

PPC Campaign         PPC

Social Amplification Campaign         Social