A QUICK GUIDE

FOR EVERY
ECOMMPRENEUR

Your Instagram

Social Sale

System

WRITTEN BY THEA PERALTA

 Introduction

Walang pera sa Instagram without ads.

A lot of people make this claim out of frustration, and
it`s not surprising. Building a brand owner comes
with overwhelming responsibilities. After all, sino ba
naman may ayaw magkaroon ng profitable and
influential brand? Would you like your business to
die if you do not use paid advertising?

In this guide, you'll learn about growing a profitable

& influential brand using organic Instagram
Marketing.

I'll sharing you our special tried & tested

Social Sale System
that help multi-million e-commerce brands become
highly PROFITABLE & INFLUENTIAL.

@socialsbytey
 STEP 1

Deeply understand

who you’re selling to

Kilala mo ba sino binebentahan mo?

How well do you know him or her?
If you can visualize this person as a famous
personality, who would he or she be?

Your target market should not be vague. It should

always be specific to the point where you also know
their values, aspirations, fears and desires.
Lahat ng hirap at ginhawa.

The moment that you discover who exactly your are

selling to (or who avidly buys your product) is the
moment where product positioning, marketing and
content creation will become easier.

@socialsbytey
WORKSHEET

Mga Bumibili ng Tinda ko

Values Aspiration

Fears Desires

@socialsbytey
WORKSHEET

Mga Bumibili ng Tinda ko

Buyer Persona Buyer Persona 2

Age Age

Gender Gender

Interests Interests

Income & Occupation Income & Occupation

Specific Description &

Why Does He Buys Your Product?

@socialsbytey
STEP 2

Create content about

the transformation,

not the product.

The harsh truth is that nobody cares

about your product. People only care
about the transformation your
product brings.

Nobody wants to buy expensive

commodities especially if they see
these in Watsons or in groceries.
And you don't want bashers telling
them that they can buy the same
exact product at a cheaper price in
Shopee.

Your action step: focus on the

emotions that your product can bring
to the customers. Use testimonials
and highlight their feelings over the
product.

@socialsbytey
Your checklist to

build product

transformation

assets:

Identify the main

transformation your
product brings.

Gather written
testimonials from your
customers

Gather video
testimonials for user-
generated content

Keep in touch with

influencers who can
create videos or Tiktoks

@socialsbytey
STEP 3

Make it easy to

communicate with you

You don't just expect people to hit you up. Isipin mo:
paano ba magpapansin sa crush mo?

For one, you have to be attractive. And for two, you have
to find ways para madali kang makausap ni crush.

Same with the brand: you have to humanize it and

position your e-commerce brand as the "yummy crush."

In social media, you have to be creative with it. Simply

create captions that can be answered by yes or no (or
even give people two choices,) and they can simply
comment their answer on your post.

You can even run polls and Q&A sessions on your stories
where you can share all the results.

This is important because not only that it increases your

chances of showing up on their feed, but it also creates a
new conversation to your customer.

@socialsbytey
 Easy

communication

checklist

Create posts that gives your

audience choices and an option
to comment their choice.

Come up with 10 poll or

question ideas for Instagram
stories

Write down 10 questions

you can add at the end of
your captions.

Reply to all your comments

and direct messages.

@socialsbytey
 STEP 4

Always be a month

ahead of your

marketing campaigns

...if you can do 3 months ahead -- BETTER!

Your success can be predictable provided that you come
prepared. The main reason why some brands are highly
profitable is because they fix their campaigns and let the
results take care of themselves.

I know you're stocked to prepare your holiday campaigns

so I compiled a list for you on the next page.

@socialsbytey
 Your Timeline

NOV DEC

Creative NOV 20

Ideation - DEC 1

DEC 2 -
Content Creation &
DEC 10
Media Planning

Uploading Assets &

DEC 11 -

Activating Campaigns
DEC 20

TAKE NOTE: ALWAYS BE ATLEAST A MONTH

AHEAD

INSTAGRAM HOLIDAY CAMPAIGN IDEAS

(click the links for ideas)

12 Days of Christmas Unboxing for your

Giveaway influencers- Holiday edition

Games or puzzles on feed Influencer giveaway

Product contest Holiday style guide/product

Holiday bundle on slow- guide

moving products Exclusive holiday items

Behind the scenes Holiday loyalty card

Gift ideas Wish list for him/her

@socialsbytey