Yasser Takie Eddine

Abdesselam
Co-founder of Digital Herd Agency
Digital Communication Consultant
Certified Entrepreneurship Trainer
PITCH PERFECT
SELL YOURSELF
SELL YOUR IDEA
DISCLAIMER
THIS IS NOT EXACT SCIENCE
 STORY
TELLING
PITCH
DECK

Axes
 What is
personal

Q?
branding?
“
Your brand is what other people say
about you when you’re not in the
room.
- Jeff Bezos, Amazon
You Script Story

Idea Investors Pitch deck

Brand Money You

1.
Storytelling
STORYTELLING ‘THE YOU’ TIPS
▸ Tell a story (The Pixar Pitch)
▸ Make it personal (Be the subject)
▸ Make it intriguing (Like a movie plot)
▸ Make it mysterious (Like a old story)
▸ MAKE IT SHORT
STORYTELLING ‘THE YOU’ TIPS
▸ Make the audience feel (Include their senses)
▸ Make the audience believe (Walk a mile in my shoes)
▸ Make the audience crave (We need a solution)
▸ Give the audience what it wants (Closure)
IN DEPTH
Let’s see what how to do that!
 “
“Once upon a time ___ . Every day, ___.  One
day ___. Because of that, ___. Thus, ___.
Until finally ___.”

Daniel H. Pink - To Sell is Human: The Surprising Truth About Moving Others. 2013
▸
▸
“
Once upon a time (You+Problem).
Every day, (You+Struggle).
▸ One day (You+Idea).
▸ Because of that, (You+Solution).
▸ Thus, (You+Research).
▸ Until finally (You+Prototype).”
Make it personal
▸ Your experience, BRAG!
▸ What made you go for this idea
▸ How it happened
▸ What brought it to your mind
▸ Make it emotional
▸ Make yourself the hero,
▸ Be BATMAN
MAKE IT INTRIGUING &
MYSTERIOUS
▸ Story doesn’t necessarily relate to the project
directly
▸ People wonder why you went through all this
▸ People will not see the point until the end of
the first half a minute to a minute and a half
at most.
MAKE IT SHORT
▸ The more you give to the story
the less you have for the
technicalities,
▸ You have investors in front of
you, not a talk show audience
▸ People get bored easily if they
can’t see the point
 MAKE THE AUDIENCE FEEL/BELIEVE
▸ Appeal to their senses,
▸ Use expressions like « Imagine », « See », « Feel »,
« Touch »,
▸ Use your body language to simulate situations,
▸ You lived the situation, make them live it with you,
▸ You know the story, tell it as if you were there again,
▸ Use the words that you felt back there,
MAKE THE AUDIENCE CRAVE
▸ Once they lived the story and the problem, they will look
for the solution,
▸ Give them the impression that only you have that
solution,
▸ Make them believe that not only you have the solution,
but even if you give it to someone else, they wouldn’t be
able to solve the problem
▸ MAKE YOURSELF KEY
GIVE THE AUDIENCE WHAT THEY
WANT
▸ It’s time to close the first part of storytelling and
dragons
▸ Introduce the project title or name, what it does and
simplify the concept in 3 sentences including: Mission,
Vision and Values as a Brand Statement.
▸ Create a smooth transition
▸ Get into the technical aspect
2.
The Pitch Deck
 ▸ Give a problem statement (technical)
▸ Statistics and numbers are recommended, a must even.
▸ Basic SWOT Analysis
▸ Target market
▸ The solution (Your project)
▸ Cost to the investors
▸ Business Model (Using BMC Method)
▸ Marketing and sales strategy
▸ Growth/Scalability plan (Future partnerships and collaborations)
SELLING ▸ Demo, screenshots, prototype
YOUR ▸ Your team members
STARTUP ▸ A killing punchline slide

IDEA
Give a technical problem statement
▸ The technical problem statement is the digital equivalent
of your first part of the Pixar Pitch. Containing numbers,
technicalities, and other tangible information.
▸ Example:
Transportation in Algeria is a daily struggle as public
transportation stops as early as 5pm in 70% of the wilayas,
7-8pm in the rest of the country and the only city that
makes the exception is the capital where it goes as late as
midnight with a 1h frequency.
Statistics and Numbers
▸ Use researched and confirmed stats and information.
▸ Example:
▹ According to ONS, water toxicity in Algiers is as
high as 3%,
▹ 1,5 million Algerians live under no roof,
▹ 8 million Algerians use public/private
transportation everyday,
▹ 3 million students graduate each year from
Algerian universities,
Basic SWOT Analysis
▸ SWOT is a Market Analysis method that provides
internal and external insights. S.W.O.T stands for
Strengths, Weaknesses, Opportunities & Threats

STRENGTHS WEAKNESSES
• Internal strengths • Internal weaknesses
• Advantages of your solution • Mostly funding issues
• Advantages of your team/startup • Resources issues (including time)

OPPORTUNITIES
• External opportunities
• Market availibilty
• Segment unsatisfied needs
• How likely you are to succeed
THREATS
• Competition in the market
• Quality of the alike services/products
• How likely are you to fail
Target Market
Here are some questions to get you started:
▸ Are your target customers male or female?
▸ How old are they?
▸ Where do they live?
▸ Is geography a limiting factor for any reason?
▸ What do they do for a living?
▸ How much money do they make?
▸ What other aspects of their lives matter?
The Solution (Your project)

Present your project in bullet points as follows:

▸ Solution/Product Name
▸ Function 1 & how it works
▸ Function 2 & how it works
▸ Function 3 & how it works
▸ Function 4 & how it works
▸ …
Cost to the investors
▸ Probably the most important slide you need
▸ Tells the investors how much money they are putting in
the project in case they decide to invest
▸ Make it in clear numbers
▸ Make it solid
▸ Make it LEAN
Business Model (Using BMC Method)

Use the most important

aspects of your BMC
in this slide. These
being 5 HOW
questions:
▸ How to?
▸ How different?
▸ How much?
▸ How often?
▸ How long?
Marketing and sales strategy
▸ Tell how you will market for the product and how you
will sell/distribute it.
▹ Communication Channels
▹ Distribution Channels
▹ Sales Force
▹ Partners
▹ Regions
▹ Objectives
Growth/Scalability plan (Future
partnerships and collaborations)

Where you see your startup in:

▸ 1 year: why, how and with whom?
▸ 2 years: why, how and with whom?
▸ 3 years: why, how and with whom?
▸ 5 years: why, how and with whom?
▸ 10 years: why, how and with whom?
Demo, screenshots, prototype
Your team members
A killing punchline slide
▸ Choose one aspect that makes your whole project worth
it, something from within the presentation that you need
investors to focus on.
▸ It can be a NUMBER
▸ It can be an ADVANTAGE
▸ It can be a PREVISION
▸ It can even be YOUR TEAM
 THANKS!
Question Time!
abdesselamyasser@gmail.com
linkedin.com/in/yasserabdesselam
facebook.com/yassertakieeddine
twitter.com/lyxdesign