MEDM203 - Innovative Teaching Strategies

Design Thinking
and Innovation

Prepared by: Arnold C. Silverio

Isn’t that for
Designers?
Design thinking is not an exclusive
property of designers.
All great innovators in literature,
arts, music, science, engineering,
business, and etc. have practiced it.
Companies and organizations are
adopting design thinking as their
approach to innovate.
But what is Design
Thinking?
Design
Thinking is...

• a structured process
for problem solving.
Design Thinking....
• is generally defined as an analytic and
creative process that engages a person in
opportunities to experiment, create and
prototype models, gather feedback, and
redesign (J. Shute, 2012).
And how do you do
Design Thinking?

ZIMCORE HUBS | DESIGN THINKING

Doing Design
Thinking involves:
• Human-centered design
• A set of principles
 Human-Centered Design
“...[is] the process that ensures that
the design match the needs and
capabilities of the people for whom
they are intended”
- Donald
Norman
 STA N F O R D ’S
D ESIGN TH IN K IN G PROCESS

EMPATHIZ DEFINE IDEATE PROTOTYPE TEST

E
Understand Establish a Focus on Try Out Find the Best
Your Audience Point of View Possible Multiple Solution
Solutions Solutions
 Empathize
• Connect with and understand the
users.
• Build empathy with your users.
 Define
• Identify the core problems.
• Define the issue or opportunity for
design.
 Ideate
• Brainstorm lots of ideas.
• Explore possibilities through creative
thinking.
 Prototype
• Narrow down the ideas and build
prototypes.
• Build your ideas, communicate your
solution.
 Test
• Use the results to support decision-
making.
• Try your solution with users and get
feedback.
Design Thinking
Principles
Build
EMPATHY
Walk in user’s shoes.
Leverage
REFRAMIN
G
See the world with fresh eyes.
Embrace
COLLABORATIO
N
Integrate diverse knowledge and
approaches.
Foster
EXPLORATIO
N
Look for diverse ideas, go to remote
places.
Tolerate
FAILURE
In order to innovate, things don’t
always go right at first.
Accept
AMBIGUIT
Y
Be comfortable with not knowing
exactly where you will end up, and
let yourself free to explore
alternatives.
 Design thinking calls for a shift of
paradigms, an open mindset,
adaptability to change, a risk-taking
culture, and tolerance to failure.
Developing Action
Plans and
Implementing
Strategies
Strategic It is essential to use a
systematic approach
Action Plans that includes ongoing
Developing a assessment and
comprehensive monitoring to ensure
action plan is a that the plan is
complex process. implemented
effectively.
Effective Action
Planning and
Strategy
Implementation
Define the Problem (or
opportunity). Begin by
identifying the issue or
opportunity that
requires strategic attention.
Conduct a thorough analysis
and gather information
through market research,
financial analysis, customer
surveys, and competitor
analysis.
Identify potential solutions
and develop a range of
strategic options.
Develop a hypothesis-driven
approach and evaluate
options based on impact,
feasibility, and alignment
with organizational goals
and values.
Create a roadmap,
recommend a course of
action, and develop a
detailed implementation
plan.
Implement and monitor
progress, maintain
impartiality, prioritize the
needs and goals of the
organization, and have
practical communication
skills.
Six tools to
improve your
creativity during
an innovation
process
 SIX TOOLS
DIVERGENCE CONVERGENCE
TOOLS TOOLS

Analogy Cards Mind maps

Trend & technology

Thinking hat
benchmarking

Hundred euro test, or

The “three ifs”
idea shopping
DIVERGENCE CONVERGENCE
TOOLS TOOLS
focused on the which strive to
generation of as analyze, filter and
many ideas as merge ideas, in order
possible to select the best ones
Any
Question
Thank You!
References
• hhttps://www.slideshare.net/
PriscilaMendoza1/design-
thinking-an-overview-
57928486
• https://www.slideshare.net/
ChristofferNoring/design-
thinking-121957449
• https://bmilab.com/blog/
2017/10/27/six-tools-to-
improve-your-creativity-
during-an-innovation-process