Context of Text

Development
GUESSING GAME
 His smile is
like kryptonite to me.
If I’m not home by midnight,
my car might turn into a
pumpkin.
Now might be a good time
to sit in my thinking chair.
My math teacher is he who
must not be named.
She felt like she had a
golden ticket.
His job is like pulling a
sword out of a stone.
I wish I could just click my
heels.
Two Types of Context in
Text Development

1. Hypertext
2. Intertext
Hypertext
Hypertext
▪ It is a networked text. It has
hyperlinks (highlighted words or
phrases) that are clickable and
when clicked will lead you to
different websites that discuss
related topics.
Hypertext
▪ The language that web pages are
written in is called Hypertext
Markup Language (HTML).
Hypertext
▪ Whenever you visit a page on the
web, your computer uses the
Hypertext Transfer Protocol
(HTTP).
Hypertext
▪ Hypertext Transfer Protocol Secure
(HTTPS) – combination of the
Hypertext Transfer Protocol
(HTTP) and Transport Layer
Security (TLS), formerly known as
Secure Socket Layer (SSL).
Hypertext
▪ The World Wide Web (WWW) is a
global hypertext system of
information residing on servers
linked across the internet.
Hypertext
▪ The term hypertext was coined by
Ted Nelson in 1963.
Hypertext
▪ a Uniform Resource Locator
(URL), colloquially termed a web
address, is a reference to a web
resource that specifies its location
on a computer network and a
mechanism for retrieving it.
A typical URL has this form:
Example of
Hypertext
Hypertext (semiotics) Hypertext (semiotics) - Wikipedia
Hypertext, in semiotics, is a text which alludes
to, derives from, or relates to an earlier work or
hypotext.[1] For example, James Joyce's Ulysses
could be regarded as one of the many hypertexts
deriving from Homer's Odyssey; Angela Carter's
"The Tiger's Bride" can be considered a
hypertext which relates to an earlier work, or
hypotext, the original fairy-story Beauty and the
Beast. Hypertexts may take a variety of forms
including imitation, parody, and pastiche.
Popular Examples of Hypertext:

▪ Choose Your Own Adventure

▪ Hypertext Fiction
▪ Hypertext Poetry
Choose Your Own Adventure
▪is a series of children's gamebooks
where each story is written from a
second-person point of view, with
the reader assuming the role of the
protagonist and making choices that
determine the main character's
actions and the plot's outcome
Choose Your Own Adventure
Example
Choose Your Own Adventure | Open
Library
Hypertext Fiction
▪is a genre of electronic literature,
characterized by the use of
hypertext links that provide a new
context for non-linearity in literature
and reader interaction
Hypertext Fiction
Example
https://collection.eliterature.org/1/wor
ks/jackson__my_body_a_wunderkam
mer.html?fbclid=IwAR1Qr4mVN1IKyo
3zmjZUsuvPDSqhZJgAVqJ_IFUXppT-
p-y36Ws6c4bbXyQ
Hypertext Poetry
▪is a form of poetry where each
word, phrase or line is linked to
another page that defines or
expands on the idea represented by
the text of the poem
Hypertext Poetry
Examples
Best Hypertext Poems
(poetrysoup.com)

https://reneechua.wordpress.com/20
16/08/25/hyper-poetry/
Hypertext Poetry
Examples
https://group3fleming.wordpress.com
/2017/08/16/hyper-poetry/
Intertext
Intertext
▪ It is a text within a text. It is a
discussion of a relevant concept in
another field embedded in the
main text to illustrate the concept
discussed.
Intertext
▪ a literary text that is related to one
or more other texts (defined by
Collins Dictionary online)
Intertext
▪ Intertextuality has its roots in the
work of a Swiss linguist Ferdinand
de Saussure (1857-1913).
Intertext
▪ Meanwhile, the term itself was first
used by Bulgarian-French
philosopher and psychoanalyst
Julia Kristeva in the 1960s
Intertextual Figures or Devices
a. Allusions
b. Quotations
c. Calque
d. Pastiche
e. Parody
Intertextual Figures or Devices
f. Tropes
g. Homage
h. Meme
a. Allusions
✓In this method, a writer or speaker
explicitly or implicitly pertains to
ideas, passages, characters, scenes,
plot elements, etc. that was
found/appeared in another text/work
without the use of quotation.
Example: Movie
Morpheus’s promise to Neo in The
Matrix to show him ‘how deep the
rabbit hole goes.’
Blue Pill or Red Pill - The Matrix (2/9) Movie CLIP
(1999) HD - YouTube
Example: Movie
It is an allusion to Alice’s Adventures
in Wonderland by Lewis Carroll
Example: Music
Love Story by Taylor Swift
Taylor Swift - Love Story - YouTube
Example: Music
Inspired by Romeo and Juliet story
by William Shakespeare
Example: Literature
The Lion, the Witch, and the Wardrobe
by C.S. Lewis

The Lion, The Witch and The Wardrobe by C.S.

Lewis.pdf - Google Drive
Example: Literature
In this case, C.S. Lewis adapts the Christ’s crucifixion
in his fantasy novel. He, very shrewdly, weaves
together the religious and entertainment themes for a
children book. Lewis uses an important event from
The New Testament and transforms into a story about
redemption. In doing so, he uses Edmund, a character
that betrays his savior, Aslan, to suffer. Generally, the
motive of this theme is to introduce other themes
such as evil actions, losing innocence and
redemption.
b. Quotations
✓are a very direct form of reference
and are taken directly ‘as is’ from the
original text
Example:
We should see things not on how it
looks but based on how we feel, as to
what the Little Prince said,
“It is only with the heart that one can
see rightly; what is essential is
invisible to the eye.”
c. Calque
✓loan translation
✓is a word for word, direct
translation from one language to
another that may or may not change
Example:
blue-blood: noble birth — from Spanish
sangre azul. “The veins of the pure-
blooded Spanish aristocrat, whose
ancestry contained no Moorish
admixture, were believed to be bluer than
those of mixed ancestry” (Brewer’s
Dictionary of Phrase and Fable).
Example:
wisdom tooth: The hindmost molar tooth
on each side of both upper and lower jaws
in man, usually ‘cut’ about the age of
twenty — from Latin dentes sapientiæ,
from Greek sophronisteres, from sophron
“prudent, self-controlled.” Hippocrates
called them that because wisdom teeth
usually appear at adulthood (17-25 years).
d. Pastiche
✓related to the Italian word for
‘paste,’ this is a collage of words,
phrases, or entire passages from
one or more other authors that
creates a new literary work
d. Pastiche
✓imitates another piece of art or
literature with the intent of building
upon the original
Example: Literature

Michael Chabon’s novella The Final

Solution (2003) is inspired by
Arthur Conan Doyle’s Sherlock
Holmes
Example:
Literature
Sherlock
Holmes by
Arthur Conan
Doyle
Example:

The British Museum is Falling Down

by David Lodge mimics Franz Kafka’s
work
e. Parody
✓re-appropriates the work of others,
but for the purpose of poking fun
rather than praising
e. Parody
✓is an exaggerated imitation of
another piece of art or literature with
the intent of making fun of the
original and/or making an audience
laugh
Example: Music
"A Whole New World" Disney
PARODY by Mikey Bustos
If Aladdin Were Filipino ("A Whole New World"
Disney PARODY) | "PILIPINAS" - YouTube
Example: Television Show

Bubble Gang The Scavengers parody

of “The Avengers”
Original Parody
Example: Movie

Scary Movie parody of “Scream”

Original Parody
Example: Movie

Meet the Spartan parody of “300”

Original Parody
f. Tropes
✓a figurative or metaphorical use of
a word or expression
g. Homage
✓is when an artist or music video
pays tribute to an already existing
artist or superstar through copying
their style or paying a tribute
Example: Music
✓Madonna has done this quite often
paying tribute to Marilyn Monroe.
Example: Music
“See You Again” Wiz Khalifa featuring
Charlie Puth
Wiz Khalifa - See You Again ft. Charlie Puth [Official
Video] Furious 7 Soundtrack - YouTube
Example: Music
✓The piano-laced hip-hop ballad paid
tribute to actor Paul Walker for
Furious 7 and touched enough
hearts to reach the top of the charts.
h. Meme
✓an image, video, piece of text, etc.,
typically humorous in nature, that is
copied and spread rapidly by
Internet users, often with slight
variations
Example: Image
Example: Movie
Example: Television Show
Any questions?
Thank You!