CHAPTER 1:

Society, Culture, and

Politics
LESSON 4: Society and
Culture
CULTURAL UNIVERSALS
- it is essential to note
that all cultures share
patterns or traits that
are quite common to
all societies across the
globe
ORIENTATIONS IN
VIEWING OTHER
CULTURES
1. ETHNOCENTRISM
- pertains to the belief that
one’s native culture is superior
among other cultures
2. XENOCENTRISM
- belief that one’s culture is
inferior to another
3. CULTURAL RELATIVISM
- practice of viewing another
culture by its own context
rather than assessing it based
on the standards of one’s own
culture
ACTIVITY:
Observe the Philippine
society. Cite examples of
Filipino viewing other
cultures in the manner of:
1. Ethnocentrism
2. Xenocentrism
3. Cultural Relativism