SCHOOL OF GRADUATE STUDIES (SOGS)

POSTGRADUATE

COURSE LEAD: DR. KORYOE ANIM-WRIGHT

CO- LECTURER: JUSTICE ISSAH ABUDULAI (CHIEF)

MBA IN CORPORATE COMMUNICATIONS AND FUNCTIONS (MBCC 601)

2022-2023 Academic year

INTRODUCTION/BACKGOUND TO THE COURSE

 Presentation Outline
 Corporate Communications Practice(s) in five (5) Major Areas
 Non-governmental Organisations/ Non-profit Organisations
 Business Organisations
 Educational Institutions
 The Security Services
 Government
 Conclusion
 Non-Governmental Organisations/ Non-profit Organisations

 They are usually not for profit making

 Even if profit is made, it is ploughed back into the organisation’s activities
 Any types ( GBA, GNAT, GMA, GJA ) etc
Challenges

 Gaining recognition
Funding/ embezzlement
Stiff competition
Attracting more members
Lack of proper regulations
Political interference
Outmoded cultural practices
Business Organisations

 Customers/ consumers of a product or service

The customer is the “life blood” of every organisation

Handling customer complaints

Channels of communication

 Conventional/ new media channels

Any examples?
Educational Institutions (tertiary public institutions)

 Justification for establishing corporate communications units in

universities:
Intense pressure
Financial/ funding problems
Admission pressure
Students representation on committees (SRC)
Stiff competition
New media environment
 The role of the corporate communications practitioner (must be on top of
issues in the university such as below;
 Admission issues
 image and reputation management
 Linking the university to industry players
 The need for research by students and lecturers (graduate school)
 Alternative funding (sponsorship programmes)
 Corporate social responsibility
 Counselling role
 Arranging programmes among halls (games for unity)
 Students alumni (old students data)
 Communicating with the general public
 Exchange programmes with other universities ( local and international)
The Security Services in Ghana

 The Ghana Police Service

 The Ghana Immigration Service
 The Ghana Prisons Service
 The Ghana Armed Forces
 The Ghana National Fire Service
Provision of General Security Information
 Government is the highest employer of the security agencies
 The practitioners are supposed to provide general security and safety information to the citizenry
 During crisis periods, the practitioners are expected to be at the forefront by engaging in crisis
communication
Government
The role of government spokespersons:
 Director of communication bureau of the presidency
 Corporate communicators for various Ministries
 Party communicators
 The role of serial callers and social media influencers
Some Core functions of Corporate Communications Departments
 Employee Communications
 Government/Industry Relations and Consultancy
 Media Relations, monitoring and reviews
 Public Relations/Events/Branding
 CSR/Community Relations
 Reputation and Crisis Management
 Corporate Sponsorship
 Public Education/Advocacy
 Protocol ( travels, vvips, visits to organisations, arrangements for programmes)
 Website Management
 Social Media Networking
 Publications (news letters, brochures, out-door publications, news releases etc.)
 Research (qualitative/quantitative)
Conclusion

 The practitioners should be proactive and not reactive

 They should be at the forefront in communicating issues
 They should have intelligent gathering skills
 They should sharpen their knowledge and skills in technology and modern communication practices
ANY QUESTIONS/ CONTRIBUTIONS
THANK YOU
References
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