 Also known as C&K and a

Singaporean fashion house CHARLES AND KEITH WONG

label founded in 1996,
specializing in footwear,
handbags and fashion
accessories.

 The Brand has a global

footprint, operating more
than 600 stores worldwide
across 37 countries. HQ IN SINGAPORE
HOW DOES C&K REACH
NEW CUSTOMERS?
HOW DOES C&K REACH NEW
CUSTOMERS?
 HOW DOES C&K REACH NEW
CUSTOMERS?

2001
Charles & Keith opened
their first store in the
Philippines, whereby 2015,
they had more than 30
stores around the country.
 HOW DOES C&K REACH NEW
CUSTOMERS?

2004
The company ventured out
of Asia and debuted in the
Middle East with a store in
Dubai.
 HOW DOES C&K REACH NEW
CUSTOMERS?

2005
C&K opened another store in
Middle East in Saudi Arabia.

C&K launched Pedro in 2005,

which is a line of men’s
footwear. Their product range
was increased in 2007 to
include accessories such as
belts and sunglasses, etc.
HOW DOES C&K REACH NEW
CUSTOMERS?
 HOW DOES C&K REACH NEW
CUSTOMERS?

2011
LVMH (Louis Vuitton Moet
Hennessy) invested in a
20% stake in C&K. The
Wong Brothers have since
brought their shares back
from LVMH.
 HOW DOES C&K REACH NEW
CUSTOMERS?

2015
As of 2015, Charles & Keith
has over 300 stores
worldwide.
 COMPANY MISSION COMPANY VISION

The company aims to offer high

Charles & Keith’s vision is to be
quality products and services
most admired fashion-forward
with a commitment to perfection.
company. Charles & Keith
Charles & Keith understand the
understand that staying locally is
importance of offering high
never enough to be the most
quality products to the
admired fashion-forward
consumers to the best of their
company. That is why they are
abilities. It also recognize what it
expanding globally providing the
takes to stay in fashion industry
world with their latest trend
hence they offer a wide range of
product to the world.
quality products.
Return and exchange policy Trained sales staff to
give fashion advice

Providing product care and

instructions on their websites
BRAND AMBASSADOR
KRYSTAL JUNG

ITZY
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