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  • CRM Assignment 2

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    KS
    77 views3 pages
    Zomato uses various CRM strategies like targeting specific audiences, trending promotions, and celebrating delivery partners to build a better customer base and share customer preference data with restaurants. These strategies have helped Zomato improve customer mindshare even if not directly impacting sales.

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    Zomato uses various CRM strategies like targeting specific audiences, trending promotions, and celebrating delivery partners to build a better customer base and share customer preference data with restaurants. These strategies have helped Zomato improve customer mindshare even if not directly impacting sales.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    77 views3 pages

    CRM Assignment 2

    Uploaded by

    KS
    Zomato uses various CRM strategies like targeting specific audiences, trending promotions, and celebrating delivery partners to build a better customer base and share customer preference data with restaurants. These strategies have helped Zomato improve customer mindshare even if not directly impacting sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    CRM Strategies of Zomato

    • Targeting the right audience


    • Remembered for funny promotional activities
    • Promotions according to trend
    • No major impact on sales but better customer share of mind
    • Zomato Pro program
    • Celebrates delivery partners-good image for Zomato
    Impact of Zomato’s CRM strategies
    • Build a better customer base
    • Provides information on customers’ preferences to eateries.

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